Ivy Harman: The annual SEMA show in Las Vegas is one of the largest automotive trade shows in North America, featuring thousands of exhibitors and tens and thousands of visitors each year. A new addition to this year's show is drawing attention to vehicles, parts and accessories that are good for the environment.
John Waraniak: SEMA is making history. This week we do have, what we call them making green cool zone. Now we've got some great exhibitors I'll get it to that in a bit. But it's the first time SEMA has ever done that and when you think about SEMA. SEMA has the unique ability and the SEMA members, to really make green cool.
Ivy Harman: Green may be a new phenomenon for some in the auto industry, but others have been doing it for decades.
Scott Stolberg: We are one of the original green companies. Companies talk today about being green, but we have been helping people be green for 60 years. We are primarily a recycling company. We deal in engines and transmissions for the restoration, performance and re manufacturing market. We also manufacture a line of new engine parts, things that our customers wanted that we're having trouble getting on the you side. And we also have some other recycling divisions in addition.
Ivy Harman: Of course new eco friendly innovations are launching a whole new generation of small business owners.
Todd Smith: Biodiesel is the only EPA approved alternative fuel for today's market. It's a direct replacement for diesel number two, its 90% emission free and has no carbon foot print. We offer a line of equipment from a small 40 gallon a day machine all the way upto 20,000 gallon a day machine, where the average consumer or entrepreneur could actually purchase a piece of equipment and start making fuel himself and sell that fuel on in today's market, there is absolutely no competition to do so and it's right on the market.
Tom Holm: Eco Trek works with the different manufacturers that have some kind of cars that are in production that have some kind of eco value to them, if they are hybrids or may be the new clean diesel vehicles, we'll take those vehicles and then do eco upgrades using parts made from SEMA manufacturers.
And often these guys don't even realize that their parts eco friendly or that they have an eco message, so it kind of works really good for the consumer and that they are getting parts on the vehicle's that they may have some kind of eco message. But it also helps the manufacturers that are making these accessories understand that their parts do have an eco message.
Now there is whole green economy out there, making to happen to have a whole different marketing plan based on the green environment.
Ivy Harman: Even though these cars are reducing their carbon foot print they still have all the power, glitz and bells and vessels that make others green with envy. I am Ivy Harman reporting from the SEMA show 2008 for SBTv.com
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