Alex Fees: I’m Alex Fees on SBTV.com. We are coming to you from IFA, the International Franchise Association here in Orlando, Florida and joining me here now is Kevin Derella. Kevin, I appreciate you being here.
Kevin Derella: Thanks for having me.
Alex Fees: Kevin is the senior vice president of Coverall Cleaning Concepts. Have I done that justice?
Kevin Derella: You’ve got it exactly right.
Alex Fees: Kevin, what and where is Coverall Cleaning Concepts?
Kevin Derella: We’re based on Boca Raton, Florida and we’re named at the national company with over 9,000 franchise owners and 50,000 customers worldwide.
Alex Fees: Tell me about your history and association with IFA.
Kevin Derella: Oh well, we’ve been an IFA member probably for 20 plus years now and these events are always so exciting. We always come here and learn a lot. The people that work in our organization and we bring a lot of good information back to our company and the colleagues we work with.
Alex Fees: What is that benefit, how do you benefit from participation in IFA?
Kevin Derella: Well, there’s an awful lot of educational symposiums that are happening, classes, round tables. You really can learn a lot from your peers that are in the industry or in the franchising industry and you make a lot of contacts that are helpful to you
Alex Fees: You said Coverall Cleaning Concepts has been a part of IFA for 20 years.
Kevin Derella: Yes.
Alex Fees: Have you?
Kevin Derella: I have actually, I think I attended my first IFA convention 20 years ago prior to working for this company.
Alex Fees: Really?
Kevin Derella: Yeah.
Alex Fees: In the same industry?
Kevin Derella: I was in the, yeah; I was in the franchise consulting business at that time.
Alex Fees: Kevin what kind of changes have you seen in, first of all franchising in general and IFA in particular.
Kevin Derella: You know what’s interesting is some things have really changed a lot and all of the things haven’t changed at all. In the end, really franchising is all about giving people an opportunity to really make a better life for themselves and the least, that’s how we feel about it and I think that hasn’t changed at all on all the years that I’ve been involved with the IFA and franchising. Obviously, it’s gotten a lot bigger over time and I remember in the early days when I would come to these events, it was may be a few hundred, a few thousand people. There are a lot of people at this event this year.
Alex Fees: A few hundred or two hundred, I heard early.
Kevin Derella: Exactly.
Alex Fees: Now back in the day.
Kevin Derella: Exactly.
Alex Fees: What role do you see franchising playing in this current economy?
Kevin Derella: Well if you heard Matt Shay today at the main session today, you know, this is a huge part of the American Economy and the global economy. So you know we can be very proud about the impact that we have as an organization in the global economy today.
Alex Fees: All right. Kevin Derella; senior vice president of Coverall Cleaning Concepts, you have a, I’d give a chance for a free plug here Kevin. You got a website or something.
Kevin Derella: Right, right. Yeah. www.coverall.com and we can help put you in the commercial cleaning business and teach you everything you need to know to get started.
Alex Fees: All right. Good deal. Kevin thanks for being here.
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