Small Business Stories - Holly Luisi Video

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Small Business Stories - Holly Luisi

Ivy Hartman: Welcome to sbtv.com exclusive coverage of NAWBO 2008 in Phoenix Arizona and with me is my friend Holly Luisi of the Bene Group. Holly and I met last year at NAWBO. Holly first of all let’s backup and let our viewer know more about the Bene Group. Holly Luisi: Hi Ivy, thank you. The Bene Group is a creative and specialty benefits company that services small, medium and large businesses in many different ways. For my large companies I provide the fastest growing employee benefit in the country. The comprehensive legal and identity theft plans, which can really impact a company,’s bottom-line. For my medium-size businesses and small, I do FACTA and/or HIPAA compliance training which is so crucial regardless of the size of business. Every business has to be either FACTA or HIPAA compliance due to government regulation. And then for my very small businesses I have created a new part of my company where we do creative out of the box perks and benefits. I will go in and get to know your employees really know about them in a way where I'm not impeding them from doing their jobs. And then you as the employer I’ll come to you, I’ll sit down and let you know some of the things that are going on with them and ways that you can inspire loyalty without impacting your company’s bottom-line. A lot of companies right now are really struggling just to keep the doors open. They may or may not provide healthcare insurance or the percentage that the employee to pay now is greater because of the impact on the economy. So they want to find ways to really instill that loyalty and hold on because the most expensive cost for business is the turnover. So an example of that would be let’s say through conversation I found out one of your employees maybe just got a new puppy. And periodically they work late and what have you and its kind of stressful event because they don’t have a friend or family member, somebody that can walk the dog. Well one of the benefits that I can offer and the employer can choose to do is there's a license and bonded sitter in our area that will come in and walk the dog and lovingly take care so take the pressure off. And those are the kinds of out of the box kind of things that again can really make your company and inspire loyalty for your business. Ivy Hartman: That’s a great suggestion. Holly you’ve been busy since the last time we've talked. You have started another company. Holly Luisi: Yes this is very, very recent. I decided to use some of my background and my psychology classes and things that I had taken. This is actually the brainchild of one of my very good girlfriends that I had worked with and she said “you know you have such a natural talent for this”. My new company is New Day New Way Organizational Services. And what makes it different is I work with companies or home-base businesses and I work with the individuals to put system in place but it’s more on the level of helping you to break the emotional attachment to your clutter in your systems. So it’s not a cleaning service where I just come in and do all the work. Although it you're not mentally ready I can do that you just pay me to keep coming back, but it’s working with you to help you understand why and putting systems into place for efficiency and organization to help you be your best and help your company really grow. Ivy Hartman: How is that going? Are your clients receiving that well? Holly Luisi: They are. We talk prior to that and as a matter of fact I have a brand new client that I'm starting with Monday morning. It’s a very well known person in the Orlando area so I won't say her name. But it’s interesting because we’ve already worked on some levels and I told well these are some of the things you can start to do and think about so that we can facilitate this. She’s “oh but she don’t understand on business”. I said “we’ll work through that and help you to understand so that we can make you more functional because right now everything is everywhere.” Ivy Hartman: Way to diplomatic too when you're dealing with your clients. Holly you also are taking on some leadership roles with NAWBO, talk about those. Holly Luisi: Ivy I live in breeze. I’ll be with NAWBO until I die. My personal goal is to national president in five years and I've taken steps for that. I've recently taken on the position of the chapter president for the Orlando chapter which I'm so honored and I'm not the national incoming chair for diversity in marketing development which anyone that knows me diversity is very near and dear to my heart. Since I have been with NAWBO, I have always been in the diversity marketing development under the old governance it was membership services council and I was the Southeast region representative for that. And I just think it’s so vitally important because us as women business owners, we need to all bond together and have one voice with the federal procurement. It has mandated 5%, we’re still only at 3% yet roughly 50% of the businesses in this country are women owned. We need to all bonds together under one voice to really bring this about. Ivy Hartman: What are some of the changes that NAWBO is undergoing right now as you're taking over into this new diversity chair position? Helen Hahn has come in as interim director with a new vision for NAWBO, so talk about how’s that going to influence your coming year. Holly Luisi: I'm really, really excited about this and with more of the diversity coming because I feel it such a great time. And again I think that the universe makes no mistake I feel so honored and so blessed to be in this position, again to reach out and really make a difference and help my fellow women business owners and bring in and include women from diversity from all different levels, business side, ethnic, ages and just really branch this together. We really have to work together to help one another and to help our businesses grow. Like I said I feel so honored and I truly love people. So I'm going to really use that to reach out and make that diversity happen within NAWBO. Ivy Hartman: Holly we can tell you love people and we have met here on sbtv.com and talked to all different kinds of business owners, women with different size businesses and of course like you said different ethnicities and it’s been wonderful being here at NAWBO 2008 in Phoenix Arizona. Just keep it log on sbtv.com as we continue our exclusive coverage of this event.

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Ivy Hartman: Welcome to sbtv.com exclusive coverage of NAWBO 2008 in Phoenix Arizona and with me is my friend Holly Luisi of the Bene Group. Holly and I met last year at NAWBO. Holly first of all let’s backup and let our viewer know more about the Bene Group.

Holly Luisi: Hi Ivy, thank you. The Bene Group is a creative and specialty benefits company that services small, medium and large businesses in many different ways. For my large companies I provide the fastest growing employee benefit in the country. The comprehensive legal and identity theft plans, which can really impact a company,’s bottom-line.

For my medium-size businesses and small, I do FACTA and/or HIPAA compliance training which is so crucial regardless of the size of business. Every business has to be either FACTA or HIPAA compliance due to government regulation.

And then for my very small businesses I have created a new part of my company where we do creative out of the box perks and benefits. I will go in and get to know your employees really know about them in a way where I'm not impeding them from doing their jobs. And then you as the employer I’ll come to you, I’ll sit down and let you know some of the things that are going on with them and ways that you can inspire loyalty without impacting your company’s bottom-line.

A lot of companies right now are really struggling just to keep the doors open. They may or may not provide healthcare insurance or the percentage that the employee to pay now is greater because of the impact on the economy. So they want to find ways to really instill that loyalty and hold on because the most expensive cost for business is the turnover.

So an example of that would be let’s say through conversation I found out one of your employees maybe just got a new puppy. And periodically they work late and what have you and its kind of stressful event because they don’t have a friend or family member, somebody that can walk the dog. Well one of the benefits that I can offer and the employer can choose to do is there's a license and bonded sitter in our area that will come in and walk the dog and lovingly take care so take the pressure off. And those are the kinds of out of the box kind of things that again can really make your company and inspire loyalty for your business.

Ivy Hartman: That’s a great suggestion. Holly you’ve been busy since the last time we've talked. You have started another company.

Holly Luisi: Yes this is very, very recent. I decided to use some of my background and my psychology classes and things that I had taken. This is actually the brainchild of one of my very good girlfriends that I had worked with and she said “you know you have such a natural talent for this”. My new company is New Day New Way Organizational Services.

And what makes it different is I work with companies or home-base businesses and I work with the individuals to put system in place but it’s more on the level of helping you to break the emotional attachment to your clutter in your systems. So it’s not a cleaning service where I just come in and do all the work. Although it you're not mentally ready I can do that you just pay me to keep coming back, but it’s working with you to help you understand why and putting systems into place for efficiency and organization to help you be your best and help your company really grow.

Ivy Hartman: How is that going? Are your clients receiving that well?

Holly Luisi: They are. We talk prior to that and as a matter of fact I have a brand new client that I'm starting with Monday morning. It’s a very well known person in the Orlando area so I won't say her name. But it’s interesting because we’ve already worked on some levels and I told well these are some of the things you can start to do and think about so that we can facilitate this. She’s “oh but she don’t understand on business”. I said “we’ll work through that and help you to understand so that we can make you more functional because right now everything is everywhere.”

Ivy Hartman: Way to diplomatic too when you're dealing with your clients. Holly you also are taking on some leadership roles with NAWBO, talk about those.

Holly Luisi: Ivy I live in breeze. I’ll be with NAWBO until I die. My personal goal is to national president in five years and I've taken steps for that. I've recently taken on the position of the chapter president for the Orlando chapter which I'm so honored and I'm not the national incoming chair for diversity in marketing development which anyone that knows me diversity is very near and dear to my heart.

Since I have been with NAWBO, I have always been in the diversity marketing development under the old governance it was membership services council and I was the Southeast region representative for that. And I just think it’s so vitally important because us as women business owners, we need to all bond together and have one voice with the federal procurement. It has mandated 5%, we’re still only at 3% yet roughly 50% of the businesses in this country are women owned. We need to all bonds together under one voice to really bring this about.

Ivy Hartman: What are some of the changes that NAWBO is undergoing right now as you're taking over into this new diversity chair position? Helen Hahn has come in as interim director with a new vision for NAWBO, so talk about how’s that going to influence your coming year.

Holly Luisi: I'm really, really excited about this and with more of the diversity coming because I feel it such a great time. And again I think that the universe makes no mistake I feel so honored and so blessed to be in this position, again to reach out and really make a difference and help my fellow women business owners and bring in and include women from diversity from all different levels, business side, ethnic, ages and just really branch this together.

We really have to work together to help one another and to help our businesses grow. Like I said I feel so honored and I truly love people. So I'm going to really use that to reach out and make that diversity happen within NAWBO.

Ivy Hartman: Holly we can tell you love people and we have met here on sbtv.com and talked to all different kinds of business owners, women with different size businesses and of course like you said different ethnicities and it’s been wonderful being here at NAWBO 2008 in Phoenix Arizona. Just keep it log on sbtv.com as we continue our exclusive coverage of this event.

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