Alex Fees: I'm Alex Fees on sbtv.com and we are coming to you from the floor of the Las Vegas convention center at SEMA 2007 that Specialty Equipment Marketing Association and with me now here is a gentleman by the name of Jason Rod. Jason works for a company called Mobile Eye Vision Technologies. Jason how are you today, it's nice to meet you.
Jason Rod: Nice to meet you.
Alex Fees: Nice to meet you and I appreciate it you're being here.
Jason Rod: Thank you, you too.
Alex Fees: I hear that you are the first gentleman I have interviewed whose company has offices in the Netherlands and Jerusalem.
Jason Rod: And in West-South of Michigan and Tokyo.
Alex Fees: What is there in West-South Michigan?
Jason Rod: And Tokyo.
Alex Fees: Oh, my you are a world wide.
Jason Rod: It's a little bit worlds wide, yeah.
Alex Fees: Jason is the director of OE Original Equipment. I recall hearing about mobile line and other similar technologies they have here at SEMA 2006.
Jason Rod: So it's everywhere last year.
Alex Fees: What is mobilized?
Jason Rod: Okay, so were basically a vision company, we write software to detective vehicles, lanes, elements in the road structure, traffic signs, head lumps of on coming vehicles, pedestrians, and so on. So the automotive markets—
Alex Fees: So this gives drivers a live view of things going on outside of the vehicle.
Jason Rod: I think so, what were doing is relaying by the ATMIVO human machine introversive the vehicle or our own display for half the market system. Good to go elements in front of the vehicles such as devastating vehicle which they could collide with if they get too close. If the vehicles stops to break very, very heavily and they don’t react, we give them warnings to alert them to the danger and to prevent accidents that were going.
Alex Fees: And how do you alert the driver, does this information show up on a dash board or some capacity.
Jason Rod: So in the after market system that were showing here at SEMA, we have a small display which to picks the vehicle and changes from red, from green, to orange to red as the danger increases. And gives acoustic warnings as well if the danger is there and as you cover the breaks start to decelerate your vehicle and avoid the accident we release those warnings.
Similarly if you're going to drift out of your lane, we give you a lane warning that sounds like a rumble strip that will strip up on the side of the road if you drift out of your lane. We re-create that sound to it, so when you use it if you don’t correct your cause you will leave the lane.
Alex Fees: Extensively used Jason is this technology.
Jason Rod: Well at the moment we are pretty active in the early markets that were working with the big vehicle makers were actually in 2007 launched on the BMW five series on two Cadillac’s of view of it and Mobile SAT and then the other vehicles that follow as to move forward.
Alex Fees: And I'm guessing as time passes like which technology is going to be accepted more and more as far—
Jason Rod: That’s what they're hoping, constant and effectively crushing better than they ever crushed before. And we all have air bags and we have ESP, we have crumple zones, we have anti-whip flash and so on. Now the aim of the market is to try and stop the car from crushing in the first place. To do that you have to use sense of technology to either interact with the vehicle or to one that driver so that’s what were doing here.
Alex Fees: Okay, and Jason for those, the car companies who have not yet adopted this as original equipment that software, that software bag is available as addition too far.
Jason Rod: So basically what we do is we’ve developed a tech, technology specifically for running the software that we’ve developed. Were developing the section software and then we worked with T1 suppliers that can be most delta magnesium s video, we then actually integrate that into the vehicle on behalf of the vehicle maker.
Alex Fees: Tell me about your participation here on Las Vegas it seems that was on.
Jason Rod: Okay, so basically we have the booth and most sense. Were showing primarily the after market system extensively what were here for. So we’re looking basically to set up new distribution roots throughout the world primarily in America but also making contact within China, from other Far East countries. From Australia, South America and so were looking to find distribution channels for that after market products.
Alex Fees: Because all of the major manufacturers who are representative here at SEMA are already moved.
Jason Rod: Yeah, by they know us very well they’ve known us for a long time.
Alex Fees: How long was this technology, Jason? How long has this been around?
Jason Rod: Well there are few other vision supplies out there were not the only one clearly. We went to production in 2007 and it thinks probably only a year or two before other people have. But in terms of the breath of technology, by detecting various things such as pedestrians or other vehicles were probably going to be the leader. So we’re pretty much the cutting edge.
Alex Fees: That you alluded to your competitors what sense of mobile eye have part them.
Jason Rod: Principally that we have one of the largest teams and developers. We have the widest range of punctualities on up there as well and we have our own cheap technology which is specifically designed to run this efficiently. So that’s primarily what takes part from the others.
Alex Fees: Jason where is this technology going in the future? What's next coming down the pipe?
Jason Rod: More, more interaction I think with the vehicle. More control, not taken away from the driver but your assistance to avoid accidents maybe even helping them to avoid the accident by giving them an inputting in the stirring wheel to help him go around into a clear path. Those kinds of technologies I think will come in the future, ultimately every ones a week to automats driving so you know the vehicle knows where it you tell where you want to go and it interacts with the infrastructure of the road and the other vehicles and it goes.
Alex Fees: That is just.
Jason Rod: So the side by technology.
Alex Fees: Nothing sure of an amazing.
Jason Rod: That’s why, that’s why everybody wants to take this.
Alex Fees: Just to drive them selves.
Jason Rod: Ultimately, that’s where everybody wants to be, yeah, we want to really drive if have to.
Alex Fees: Exactly right, Jason where can people get more information about mobile eye technology.
Jason Rod: So they can look on our website, mobileeye-vission.com.
Alex Fees: Mobileeye-vission.com.
Jason Rod: Yeah.
Alex Fees: All right, Jason Rod thank you very much sir.
Jason Rod: Thank you for your time.
Alex Fees: Appreciate it again, he's Jason Rod with Mobile Eye Vision Technologies, I'm Alex Fees with sbtv.com.
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