Ivy Hartman: Welcome to our coverage in this 2007 SEMA on Las Vegas and with me is Ron Flint; he is the president of Motive Club and being that this is an automotive show and industry. Motive to me will trigger to me is the derivative out of automotive. We will talk about how you got the name and what Motive Club is.
Ron Flint: Motive is a little different it is a membership club. It is naturally on scale ans scope but it also sooner around automotive life style and the love of automobiles. There are very few things in our culture today that everybody aspires to in one of the zoning part. It is not religion and it is not sports and certainty not politics. But pretty much everybody loves cars or things related to cars. So when we start especially even looking for a name with double meaning, we certainly have the automotive connection but our motive also is to serve our member, serve the hobby and serve the community. So our motive is to give back and everything that you see, every month on our web site and in our magazines, you can see a profile of a hero and we define a hero not as a celebrity but someone that is actually giving back. So this can a celebrity like Ivan Stewart who we do next month or it can be Paul Newman who we plan on doing next year or can be the two people that we are honoring today here at the show. Coddie and Dave Dale, as father and son they are going to deliver the wheel chairs down to Mexico.
Ivy Hartman: Yes, talks about the hero vehicle project.
Ron Flint: We had a unique opportunity and we are pretty much humbled by the opportunity then do this, but they been counted here father and son theme and Coddie was diagnose of brain cancer about two years ago. He has surgeries spent about to part last two years trapped in a Hospital. Dave told Coddie as incentives when you get better we are going to build the jeep and do something together. So they called me and pick this jeep for four hundred dollars and he goes to say that he needed some help. Well our hero can be beautiful concepts really took shape around this opportunities, so hero stands for help and courage rescue and organize. So we are building vehicles we are planning to doing to six years for our members, and in this case, we built this little jeep. We took it over, went to our sponsors like ARB, Jeeps Our Us, Warren, Bush Whacker all of this different companies Kicker Audio and others, and they all just very quickly jumped in and provided hardware, parts components and the wear with all to build this jeep and today we are presenting the key slot jeep to Coddie and Dave.
Ivy Hartman: How exciting, now outside of this hero vehicle project you also very involve in philanthropy. You donate to other worthy causes; part of your proceeds is that right?
Ron Flint: A 100% of motives prophets were go back to the where thy causes a charity. Some way shape performs and related into the automative hobby or the automotive community. Anything from scholar ships to get young people into restoration mechanics automotive design, on the other side healing doing works where delivering wheel chairs and more as I mentioned were putting together a project right now. Hopefully they deliver six vehicles to Africa that helps with a micro lending organization that works with Aids orphan families. But we have journalists we have experts in the industry and I am really feel blessed that we had some very, very important significant people in the industry jump in on our board and our board advisers to help us launch this club so that we can effect do things to inspire people to get involved.
Ivy Hartman: Speaking of that, I was going to ask you this question but it sounds like you kind of entered some of it. It is a membership club, but how do you work in conjunction with another membership club like Zima.
Ron Flint: Actually that is a nice questions because we are trying to do a little bit different we are trying not to compete with anybody. The actual thing that we are trying to do is real the hobby and bring new people to it. So for organizations like Zima and HRA United Four Wheel Drivers Association and Car Clubs, what we do is try to promote them. Since we are not advertising giving, we actually take no advertising on the website. Everything is in doors it is a little different model. But being in doors we are looking for companies that we like to products industries likes our products and we feel comfortable promoting them through our members.
Ivy Hartman: As a president of a small business Motive Club and being so in grain in the online media as far as the internet goes. Talk about how you take, made that a success for you and how about sort of, because has lot has solicitation and things like that.
Ron Flint: Well going back as bridge the last one as well, finding significant organizations that have an agenda to support the hobby and support business to make money. Our agenda is to line up with those companies were we possibly can to promote them as well and bring Motive Club innocence to knowledge the membership for those clubs too.
For instance with any company today in the internet the key is how many names do you have, how big is your data base and what right you have to talk to that audience. In our case by our agenda of giving back and how we position the business. Our goal is to move along side those I have seen them. Offer value to the companies provides values and giving them free opportunities to put their products in front of our members. We actually give a company take regular Bush art to Pirelli. We will give them free ads on our website and do product previous and promote them and we give them another opportunities to participate the projects that we do. There are member’s benefits by that as well, because like Cosco our business model is said, to provide our members with the best value. If you have a large membership we can negotiate very good value for our members. So the other part of this besides just a membership the media the stories and automotive life style our members will be able to get discounts on automotive products in less products and have a discount to be able to get anywhere else. This has been done for years by Triple A cost to another, we are just taking that same model and applying it to ours in the profits that Motive Club makes all goes back again into the charities.
Ivy Hartman: That is great. Okay in the website it is motiveclub.com, so go right to it you can find out more about becoming a member. Thanks for being here Mr Flint. We really appreciate it and keep it here on SBTV.com as we continue our complete coverage.
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