Male: Have your ever found yourself sitting in this sport event with your attention away from the action only to hear the roar of the crowd and snap with attention but its too late. You’ve missed a monster home run or a controversy and call. You may even find for that view from the TV at home. Well if Tim Hayden has his way that’s not going to be a problem anymore.
Tim Hayden: Sitting in the stadium and yet everybody at home has a better view of the game was how you bring that back in.
Male: In 2002 vivid sky was created by a group of die hard fans that realize how to harness over the edge technology with sawn after content so that their customers would never miss another play. The concept crosses a lot of boundaries. Professional sports, emerging technology, big business and marketing.
Now they’ve created SkyBox. A personal sports network that can be access within the stadium, with it fans can do a variety of things through the skybox personal sports network using a personal mobile or a hand held device provided by the team. Fans access exclusive on demand the content including multi-camera instead replace and streaming video, real time stats and play or bios.
Tim Hayden: And select any of the stats. So goes say Stolen Bass and it pull it up for the team.
Male: Interactive scoreboards from around the league. Advance player scouting, team history and stadium arena information. Interactive games and much much more including content tailor to the sport, the team and the stadium or arena. Even the local weather forecast.
Tim Hayden: So one of the most popular content components for the SkyBox is the video, the instant reply on demand so if analysts to check out an instant reply of the homerun that just occurred or jump all they way back to the very first pitch. They have the opportunity to pull it up and then see it from multiple camera angles.
So rather than just seeing the edited play that you’ve see at home or even on the diamond visions you now have the opportunity to check it out from each individual camera angle and jump to the next when you’re ready. So if you want to see the pictures reaction after that homerun, you can stay on that camera and watch the picture. If you just want to see the bad or as the round the basis you can now stand the bad of the entire time. The technology is in situated its on demand so it allows the fans when they’re ready to see it rather than as forcing it out to them.
Male: So how does it work?
Tim Hayden: The SkyBox personal sports network, the way the system actually works is then can either enter into a stadium and if they’re in one of the selected areas whether be corporate suit or even a seasoned ticket area they maybe given a device to use throughout the game under it by sponsor. The second way that a fan can actually get on the system is they can bring in their own personal device whether tonight podcast or an iPhone. That is kind of the what we optimized our SkyBox versus force network four and so that they bring in their devices is such easy as going to a website. Go to SkyBox.com and they have the opportunity either register or they can just log in with their username and password.
Once they get on to the system they’re prompted for what game would you like to see. So if you are at the Cardinals game in Bush stadium it will prompt for that St. Louis Cardinals game but you still have the opportunity to go to other games around the league as if you were in that stadium.
Male: And to what kind of sporting events can you apply this technology?
Tim Hayden: So the SkyBox is actually built for sports and mind whether be baseball, hockey, football or basketball but on the flip side there so many other sports that can be use for whether it’s the autoracing or horse raking. Whether its golf or it’s even highlight something that nature. It can be use for college sport. It can be use for international sports. It really is the reason why we’ve created this is for any fan no matter where they sitting at some event is to enhance that experience.
Male: Tim says in 2007 the SkyBox network was tested and deployed in its first major leagues stadium. This was followed up with the first NHL deployment. Where can I go with it next to sky is the limit.
Tim Hayden: The real future or vivid sky and the SkyBox are that fans bringing their own personal device. Some of the people are used to their own cell phones and their own PDA’s or there own MP3 players like the iPod touch so its allow the fans to be able to use their own specific device that they are so used to and so access the SkyBox information. Its also to move outside the sports and then in the other environments whether be concert venues, amusement parks or kind of get back to the same thing which is any where a fan is in the stadium or arena or anywhere that there’s a fan enjoying the experience one that allow them to enhance that experience. That’s kind where the vivid sky and SkyBox had.
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