Small Business Stories - Stacey Pilcher Video

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Small Business Stories - Stacey Pilcher

Ivy Hartman: Welcome to our exclusive coverage of NAWBO 2008 in Phoenix Arizona. I'm Ivy Hartman and with me is Stacy Pilcher with Stacy Pilcher at All which a marketing firm with imagination. Stacy Pilcher: I do. Ivy Hartman: Talk about your company Stacy. Stacy Pilcher: It’s primarily a brand and marketing consulting firm so we help our clients. We like to say see and see this new opportunities whether it’s a new brand or evolving and existing one. Ivy Hartman: How often do small business owners or startup companies come to you right off the bad or how often do they not know that they need your services? Stacy Pilcher: I think if it’s a startup and it’s more of an entrepreneurial situation with some venture capital behind it they have some resources to consult company like our for brand assistance. I think on the flipside of that that there is many small businesses that really don’t realize the power of branding and marketing. Ivy Hartman: Talk about your clientele and what you do. Stacy Pilcher: Okay. My clients are very broad range from corporate law firms that’s existent to Cayman islands to Ping which manufactures golf equipment of course to real estate developer here that’s working very hard to build a new in-field projects across the city. So it’s very varied and exciting from that perspective. Ivy Hartman: Well you're really doing your job because as soon as you said Ping which is a national product I knew what it was and I have golf but I'm not a golfer. So marketing in that aspect has really done well if I know what Ping is then you just said the name. Stacy Pilcher: Well Ping has been around for a very long time, I don’t think I can take credit for that but we do have a wonderful working relationship with them and helping them with their new product development and research and understanding that. Ivy Hartman: Talk about what has been the most beneficial for you at this conference here in 2008 in Phoenix. Stacy Pilcher: It’s a very interesting resource. All the women that are involve here, the company sizes vary from very, very small to quite large actually and I think it has opened my eyes to a resource that exist perhaps for new business or perhaps just to sit down and have coffee and talk about all the other things that you deal with as a small business person whether it’s tax or hiring/firing all of those kinds of issues that are part of running a business as well. Ivy Hartman: As a business owner how many employees do you have and what are some of your challenges? Stacy Pilcher: We’re quite small. We have four employees and I have a partner as well and then what we do as has worked very well as an idea for us when we need additional assistance we have a network of partners that we work with and bring in. So if I have a client that needs a website build and all the technical side of that then I have a partner that I will bring in. So our business thing can grow from four employees to 50 employees. So it’s really is kind of out business model to keep the core very small. And part of that is based on our philosophy because we really want to work directly with our clients and with the management as companies and not pass them off to people that are less experienced. Ivy Hartman: How long have you been in the business and what made you start this company? Stacy Pilcher: I had my own business for eight years but I have been in the marketing and advertising business my entire career. In college I think I started out as art major and some light bolt went off in my head at one point and said “I really want to make some money so I better find a profession where I can put a little art and creativity into business” and ended up with a business degree. Ivy Hartman: Some of our viewers may not know what marketing is or marketing does talk about what some of the things are what marketing means in a sense. Stacy Pilcher: Sometimes we tell client what we do is we help you sell things and that could either be a product or it could be professional service. Marketing is all about all of the creating consumer perceptions so that they have an emotional response to your product and say “I have to have that I want to buy that. I only want cut with a Ping cutter” for example. Ivy Hartman: Now there's some market research that goes into a tactical marketing plan, isn’t that right? Stacy Pilcher: Yes it’s very much of what we do at front is really take our clients through a process if you will, journey which always starts with facts which is research and it maybe research that the client has already done or research that we do. We also believe that marketing comes from within and that a company needs to really understand themselves and identify with what their product is or their service is so that they can put that out there and find their consumer that will emotionally react to it. Ivy Hartman: I think it’s interesting because I've met a lot of entrepreneurs at this conference and you being one of them and a lot of the common threat is for all of the consultants as well as business owners has been—man as small business owners we think we know how we see ourselves and we want to have ownership obviously of every little detail. It’s hard to marry those two things like you may not know my business as well as I do but it’s my job for you as my marketing expert to do that and to match my image or whatever it is with the way I feel about my company, or the way my consumer may feel which is more important. Stacy Pilcher: Well actually no I’ll argue that because to me I think that an entrepreneur or any company it’s about that company, it’s about that person they’ve created something that’s dear to their heart and what we try to do is help them sell that a and find the market. So I do that a little bit in reverse and that’s why we save from the inside out. It will be relevant and it will be relevant to a consumer but we do that as a secondary stuff. Ivy Hartman: I love that. Thanks for being here with us Stacy. I've learned about marketing way whose needs like the previous Stacy told us all about it. Keep it right here as we continue our coverage of NAWBO 2008 on sbtv.com.

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Ivy Hartman: Welcome to our exclusive coverage of NAWBO 2008 in Phoenix Arizona. I'm Ivy Hartman and with me is Stacy Pilcher with Stacy Pilcher at All which a marketing firm with imagination.

Stacy Pilcher: I do.

Ivy Hartman: Talk about your company Stacy.

Stacy Pilcher: It’s primarily a brand and marketing consulting firm so we help our clients. We like to say see and see this new opportunities whether it’s a new brand or evolving and existing one.

Ivy Hartman: How often do small business owners or startup companies come to you right off the bad or how often do they not know that they need your services?

Stacy Pilcher: I think if it’s a startup and it’s more of an entrepreneurial situation with some venture capital behind it they have some resources to consult company like our for brand assistance. I think on the flipside of that that there is many small businesses that really don’t realize the power of branding and marketing.

Ivy Hartman: Talk about your clientele and what you do.

Stacy Pilcher: Okay. My clients are very broad range from corporate law firms that’s existent to Cayman islands to Ping which manufactures golf equipment of course to real estate developer here that’s working very hard to build a new in-field projects across the city. So it’s very varied and exciting from that perspective.

Ivy Hartman: Well you're really doing your job because as soon as you said Ping which is a national product I knew what it was and I have golf but I'm not a golfer. So marketing in that aspect has really done well if I know what Ping is then you just said the name.

Stacy Pilcher: Well Ping has been around for a very long time, I don’t think I can take credit for that but we do have a wonderful working relationship with them and helping them with their new product development and research and understanding that.

Ivy Hartman: Talk about what has been the most beneficial for you at this conference here in 2008 in Phoenix.

Stacy Pilcher: It’s a very interesting resource. All the women that are involve here, the company sizes vary from very, very small to quite large actually and I think it has opened my eyes to a resource that exist perhaps for new business or perhaps just to sit down and have coffee and talk about all the other things that you deal with as a small business person whether it’s tax or hiring/firing all of those kinds of issues that are part of running a business as well.

Ivy Hartman: As a business owner how many employees do you have and what are some of your challenges?

Stacy Pilcher: We’re quite small. We have four employees and I have a partner as well and then what we do as has worked very well as an idea for us when we need additional assistance we have a network of partners that we work with and bring in.

So if I have a client that needs a website build and all the technical side of that then I have a partner that I will bring in. So our business thing can grow from four employees to 50 employees. So it’s really is kind of out business model to keep the core very small. And part of that is based on our philosophy because we really want to work directly with our clients and with the management as companies and not pass them off to people that are less experienced.

Ivy Hartman: How long have you been in the business and what made you start this company?

Stacy Pilcher: I had my own business for eight years but I have been in the marketing and advertising business my entire career. In college I think I started out as art major and some light bolt went off in my head at one point and said “I really want to make some money so I better find a profession where I can put a little art and creativity into business” and ended up with a business degree.

Ivy Hartman: Some of our viewers may not know what marketing is or marketing does talk about what some of the things are what marketing means in a sense.

Stacy Pilcher: Sometimes we tell client what we do is we help you sell things and that could either be a product or it could be professional service. Marketing is all about all of the creating consumer perceptions so that they have an emotional response to your product and say “I have to have that I want to buy that. I only want cut with a Ping cutter” for example.

Ivy Hartman: Now there's some market research that goes into a tactical marketing plan, isn’t that right?

Stacy Pilcher: Yes it’s very much of what we do at front is really take our clients through a process if you will, journey which always starts with facts which is research and it maybe research that the client has already done or research that we do.

We also believe that marketing comes from within and that a company needs to really understand themselves and identify with what their product is or their service is so that they can put that out there and find their consumer that will emotionally react to it.

Ivy Hartman: I think it’s interesting because I've met a lot of entrepreneurs at this conference and you being one of them and a lot of the common threat is for all of the consultants as well as business owners has been—man as small business owners we think we know how we see ourselves and we want to have ownership obviously of every little detail. It’s hard to marry those two things like you may not know my business as well as I do but it’s my job for you as my marketing expert to do that and to match my image or whatever it is with the way I feel about my company, or the way my consumer may feel which is more important.

Stacy Pilcher: Well actually no I’ll argue that because to me I think that an entrepreneur or any company it’s about that company, it’s about that person they’ve created something that’s dear to their heart and what we try to do is help them sell that a and find the market. So I do that a little bit in reverse and that’s why we save from the inside out. It will be relevant and it will be relevant to a consumer but we do that as a secondary stuff.

Ivy Hartman: I love that. Thanks for being here with us Stacy. I've learned about marketing way whose needs like the previous Stacy told us all about it. Keep it right here as we continue our coverage of NAWBO 2008 on sbtv.com.

Transcription by: Scribe4you Transcription Services