Ivy Hartman: We are at SEMA 2007 in Las Vegas and with me is Nils Forssman of Truck Cover USA and know as no stranger to SBTV.com, you have been here before. And you started telling us about Truck Covers last year, but you guys have brightened difference to horizon in your prospective. What is new with Truck Covers?
Nils Forssman: Now we have some really interesting product that will launch in this year-attracted lighting and we have been busy with 3M. And from there we used 3M technology and we have been working with them for about a year now and then design and then creating awesome truck that line in. So lot of track did and to load up with tool box and it works in conjunction with that products, we have also launched in on to our new tool box that we launched last year. But the new tool box now has new locks and new features. It has a remote to lock and unlock the Jaguar and it has an awesome truck that many would like it that we develop.
Ivy Hartman: As truck covers being a small business for fifteen employees, how is that production go from partnering up with 3M so that you could be the product development and launch and things like that.
Nils Forssman: I think we have proven over the years that we make a quality product, the voice made and talk quality accents in our introduction facility and 3M had a look at that and sold that, we were making a premium product. They manufactured premium products and this serves a perfect match, and to sell it in conjunction with our products and when we came up with the design and the function of it they were really excited and we had a great partnership that we really excited to be launching at this year. And officially now, for the truck they ended to a tool box and understand a lot of products.
Ivy Hartman: Do you have any numbers as far as how your business is grown or change since you partner with 3M?
Nils Forssman: Well, this relationship is going to really start from now and we have been where in the working at it and stages up until now. We got launching the product officially at the Cinema show. It is we are so excited about, so this time all our dealers and potentials buyers will be seeing this product and so we are going to see how to go about their responses being phenomenal.
Ivy Hartman: Now I am going to ask you, what kind of feedbacks are you getting?
Nils Forssman: We have been ready, people are being excited and all our magazines and all the press releases, I mean everybody is really excited about the quality and the technology and all this 3M, what we have been created with here.
Ivy Hartman: Truck covers USA started and you guys are a manufacturing and a supplier so I it is not an actually a retailer, so how did you form as a small business donor? You kind of formulate that in your mind that you are going to manufacture it, but how do you develop does relationships with those retailers that are going to carry your product?
Nils Forssman: I think that the best way to reformulate great relationships is to prove yourself time and time, year after year. Deliver quality item and deliver service and take care of your dealers. And we approve on that year, after year and that is why people trust us, they understand that we in that product that the mainly with it, they sold it for years and they really know if it produce a tough of our quality item.
Ivy Hartman: Any challenges that you had over come as a small business donor that you could help, please give us a test of testimonies for some of our viewers?
Nils Forssman: I think the most important thing is endurance, just never gave up, always be positive now that you are going to succeed. Be positive about what you doing and if you could just enjoy it because there are days that you think that, have I made the right decision? Is this the right product? But you just, if you got a quality product, good business. Just work of it, just keep going and the success comes.
Ivy Hartman: I would imagine part of your business plan that was trying to figure out were we going to distribute to in order to be the most successful.
Nils Forssman: That is we started and we both have relations, we felt well and steady won the rise for us and we still grabbing it. We going to grow each year and that is the side that we had, we stop grabbing but the dealership that we have now is the relations of we both have to visualize of tips, grant to a new relationship and people that are seen that we come by it. We all here to stay and we are producing a great product.
Ivy Hartman: That is right. We started with the retractable truck cover and now that brought you to cover up a bright tool box, brightened tool box all kind of accessories once bright near, first to see it at the Cinema show 2007, thank you Nils for being with us.
Nils Forssman: Thank you.
Ivy Hartman: Have a great time, for more coverage of the Cinema 2007 in Las Vegas.
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