Small Business Stories - Women Business Owners

Small Business Stories - Women Business Owners

Celinda Lake: Thank you all very, very much and I really want to thank WIPP, and thank everybody for the leadership, and in doing this polling. This is one of a series that we have done for WIPP and you were the first to take a serious look at women on businesses politically. And what was their attendance? Who were they voting for? You identify them as a key swing constituency and that remains in this polling which is kind of the presses as a key swing constituency as well and one that can easily determine the election and you probably saw the polling data earlier this morning. Brando pulling out with the race again that neck to neck and then actually they came coincided ahead of the most recent gallop polling.

So it is going to be a race to the finish for sure in the last 66 days that we have and women will make the difference. I think we can both safely say that women will allow the next president whoever that maybe and that women on businesses are key constituencies. You also were the ones that identified that early support for Hillary Clinton. You identified in your polling and this is before she was even running for President. You identified a distinct agenda for women on small businesses, women on small businesses early on your pro link. Cared about tax freeze but cared about health care even more.

You were the first of the small businesses to really say, “We need to have some kind of healthier for national health care reform.” And then you also identified that you would take your votes more to politicians who support the women on small businesses. You showed an ever tight four women in small business to cross over the politics.

One of the things that both of us promoted and actually we wrote together a book called “What Women really want?’ Mel Gibson helped us a lot in sales on that book. You know Kelly anne stop when we wrote the book we have a typology. In the beginning as you can see what kind of women you are and Kellyanne says well in the future you really are to call that the sex craze. It’s a lot more book and in our book you’re actually the biggest gender gap was we ask the question would you rather have more sleep or more sex. That was the biggest gender gap in the falling out. I’ll let you get buy the book to see the actual numbers.

About you identified that there is one of the things that Kellyanne and I really read the book and in fact that there is not more transition from women on small businesses to politics. That women leader said actually that maybe changing and I thought I’m a democrat but I thought it was fascinating to see and it really important in the republican convention and in the democratic convention too. Women own small businesses, getting keynote speeches and there were women business owners that were keen on speeches in both conventions which I think the first and pretty dark and exciting.

So let’s turn to this survey. Kellyanne and I are going to divide up the survey and go through some of the results and then we will share with you and they will open up to your questions. That’s not logically we design this poll on a national database of women small business owners nationwide and then we look to their region education and age and you’ll see here that a lot of the results are neck to neck. The air on the survey is plus or minus 5%. And the surveys were conducted July 8 to July 14.

At that time it looks like things were pretty set. Who knew what had happened and the one thing I regret that we didn’t ask him any survey business because nobody knew that but relax for them. So it has been a real rock and roll cyclone.

In terms of key findings, we found that women on small businesses are very engaged in the elections even in July and they placed a great deal of importance and a lot of women of public office. They strongly believe the country would be better governed where there more women and specifically if more women business owners were elected.

Small business owners at that time were divided between the two presidential candidate and I would say from the patterns were seeing in our data and Kellyanne can speak to this as well that that is probably true today and that women small business owners are very much of a swing constituency today.

And they divided on which candidate would be best for small business. There was a lot of partisan polarization. So republicans tended to vote more for their republican candidate Mc Cain, democrats more for Obama and it’s the independence who were really divided in between. And in fact we see more of the partisan polarization that we’ve seen in the past interestingly enough.

Let’s take it sweating among women on small businesses and you know the old thing from the 1992 campaign is the economy stupid. Well in this polling, women on small businesses were saying it’s the economy more on what do you thinking by far the top issue and people fought that this economy has implications for women for their own businesses. It was not just a national phenomena but, this is an economy that was really reaching into the women on small businesses.

The key swing constituency trusted the endorsements of women small business owners and frankly in other work we’ve done we’ve seen that small business owners and women small business owners are very, very trusted in public policy world. We’ve done in our firm a lot of work financial health care reform and we found that small business owners and women on small business owners are still the most powerful voices in the health care reform, if we think to what’s going to happen in 2009.

They found that they were very still leading the way. Women on small businesses still leading the way in terms of health care issues and looking at tax credits and other kinds of ways of getting health care under control and more available purchasing pulls. Also lowering business and capital gain stocks and making contracting easier for women and there’s still a real equity gap for women on small business both in resources and pay and it’s interesting. I wish our candidate on our site will take this issue on more because you’ve seen everybody campaign running very, very aggressively on pay equity.

Well, this is part of the pay equity formula and it’s a much deeper and broader agenda that I think a lot of our politicians recognized. So let us look then at some of the data and I’ll sweep it out with Kellyanne and share with you some of it as well.

First of all in this July poll the vote was steady and within a margin scale, 43% for John McCain, 41% for Barack Obama even though small business owners is slightly republican and they’re part of the identification, it was dead even.

McCain’s phase tends to be older, non college graduates. Republicans are very strongly in favor of him and residents of the South. Obama’s support tends to be post college graduates, minority women, a democrat and moms and independent supported McCain by 7 points but a third were undecided. Independence really swings.

Now, there are some very interesting trends here because women’s small business owners were reflecting some of the trends that they’ve heard about in the broader electric. That you have this kind of inverted pyramid now with the republican stream together with blue color voters and democrats turned out with the project to give it others with a good different situation and I think the interesting here about fair panel is likely to be increasing and I like telling it to that but increasing that support even more.

You also saw Barack Obama actually doing better with moms than democrats have in years interesting way. And mom’s have usually about a pretty republican but women owned small businesses showing the same trend of Barack Obama doing slightly better with moms than most democrats have done in the past.

In terms of favorability, small business owners like both candidates and that’s true for the elected overall now and the undecided voters now are similar. They like both candidates. We’re having a difficult time judging between the two. Hillary Clinton interestingly is more polarizing among women small business owners, 47 favorable but 42 negative and more polarizing than Barack Obama or John McCain.

And that’s really interesting because small business owners had really want more women in office but Hillary Clinton kind of being evaluated in her own category somewhat by women own small businesses.

Most women had a favorable view of John McCain except minority women who were divided which is actually in pretty good numbers and moms who were divided democrats were not negative but that’s to be expected.

Barack Obama had favorable ratings for most women except for non-college grads and about a third of small business women own small businesses are non-college and then republicans. And interestingly, notice at this point in time that republicans dislike Barack Obama more than democrats dislike John McCain among small business owners.

Hillary Clinton also positive among both groups of small business owners except women over 60 and when the democratic primary who is restrained actually been more with older women but, in the broader elect she was more polarizing there and also polarizing with republicans and actually net negative among independents.

So a more polarizing figure among women’s small business owners. The economy by far the top issue and this was one of the biggest changes we saw from that last time we polled. We polled for you all before, it was a much more that he sees you agenda and in fact well after that the fact that we came in and we all act about the fact together that women had the ability to be worried about lots of things at once.

We don’t have to limit ourselves to just one worry. We’re really good to be worried about lot of things but now, all of those worries and we’re still worried about lots of different things are concentrated in that economy jobs best. Getting it’s really sort, 36% semi economy in jobs the top issue, health care the second but a distant second. And the women who are most concerned about the economy, women in their 40s, younger college graduates we define younger heroes under 50 where I’m talking to Kellyanne we want to move that up to under 55 next cycle.

I told Kellyanne that there are certain things we have to keep track up off. Democrats and parents being the most concerned about the economy but everybody have any economy and some top issue. When we ask which kind of you think you would be better for small businesses voters where split and in fact what’s interesting is small business women were really a leader in this regard. I’ve seen the candidates balance on the economy because the most treats and data shows that voters overall now are split on which Canada would be better on the economy.

And this is going to be one of the most important things that you’ll see the candidates focus on the next 66 days. Whoever, ends up in my opinion being the better on the economy probably going to win this election.

So that fact that this is tied very, very interesting. Independent women who are voting for McCain by seven points but, largely undecided actually thought Obama would be slightly better on the economy but again very uncertain. So there is each candidates in general have to really bare down in this economy and make clear what their economic policies are and I think both of us have recommended their actually doing more forms with small business owners and really emphasizing that is the campaign closes.

In terms of political power, women thought that it was incredibly important to have remained in public office, 57% and this is thing to be on the presidential. Postgraduates, minority women and democrats think it was the most important to have more women in public office but important to women small business owners across the board.

And we ask if more women were elected in office without anything and it is better for the country we’re not and if more women business owners were like to be that make it better for the country and you can see here this is question we ask in your previous survey and the one that we ask again. So in 2006, 62% so the country would be better governed if there were more women in office, 34% said much better governed.

Today, its 62%, 37 % much better governed. Now, first you might think it’s kind of an unfair question because given where we govern right now, anything would be better. But actually it’s been a long term trend that women always show public owner have thought, women would make a difference here and then what’s interesting is women’s small business owners, 65% said it would be better, 35% strongly, now 60% say it would be better but 42% strongly a real job.

And it’s been a real sense that one of the things that women small business owners could really bring to the table is the set of a sense of priorities here. And then how much weight do you give to different endorsing groups? Now this is remember women small business owners but women’s small business owners listen to other women’s small business owners. And 68% said I will give a lot of ways to more some weight to women small business owners endorsing the candidates, 36% said strongly. They gave weight to small business owners but women’s small business owner’s carrying even more weight.

And then with interestingly when you think, now this is a survey of all small business women. It’s not just with membership and yet 45% say that they would give weight to way at 22% strongly so we were really impressed with those numbers.

So let me turn it over to Kellyanne to tell you the rest of the story.

Kellyanne Conway: Thank you so much, Celinda, isn’t she great? We have a kinship with you we’re part of the small business women earning sisterhood and I just like to tell you first the story about the May Flower Hotel. In addition to today’s great — Oh, no not—I don’t know Governor Spitzer. Well, my story is like my life is far less riveting. Thank, God. Anyway, now it’s a really good story for small business owning women. I love thinking about this true story every time I walk into the May Flower Hotel which is just two blocks away from my office and it gets like two blocks away from Celinda’s office also so it’s sort of essential gathering place.

It was then July of 1996, it was 12 years ago. My business was a year old and I received a phone call from a woman who said she was from some speaker’s agency and I said okay and she said you’ve been requested by name to deliver a speech on September 28 and I still remember date and you’ve been requested along with Mark Mellon who’s democratic pollsters. Celinda and I both know some of you may and I say okay great I’ll be there and she said it’s for the Securities Industry Association and she said what is your speaking fee?

Now to that point free speech to me had nothing to do with the first amendment it was like call Kellyanne, she’ll come. And I knew in a matter what I said I was going to undercut myself. I just knew it. I just knew that there is no evidence that’s going to praise myself apparently. I was raised by South Jersey’s version of the golden girl sees. These four Italian captive women raised me house quotes and everything. It’s a gift to kids on giving for me but, we were always taught you know don’t ask for anything, just give us and I don’t know what it doesn’t matter. What I said I know I going to less on him then it almost it dawned on me instead you have an agent and I said no and I still don’t and sort of calling mom because that’s what she thinks.

Now I call Celinda and see what we actually want to ask together but so we still struggle over it and I said, “You know what? I just take a page out of when we how we met Cely.” “I’ll have what he’s having”, I said to her and she said, “Excuse me, I said we’ll all ask whatever market is getting for this speech” and she said, “Well, okay” and I said, “We’re going to do the same thing, right?” and she said absolutely. You have 45 minutes thank you and I thought great and she said he wants $3500.00 and I just fell onto the floor and I thought it was the best thing but I thought it was good lesson in for small business and you want equality sort of you just ask for it once in a while.

Okay, so here we go. Did you do this on Celinda? This is mine great, thank you for taking me up. So on this side, Celinda was talking about how small business owning women do believe that we would be better off as more women and we’re to the point where small business owning women and more people like us were in office.

So a part from learning for off is we wanted to know what kind of influence do you believe that we have the co-work have and here you see very strong numbers as well just how much influence do you have.

The reason we split the question just to give you a bit of familiarity with this type of approach is to find out at changing the language at all among the same type of sample. To me, it really has the significant measurable impact on the actual question response and you see that when we just talk about amount of influence. It’s one thing that we made actually reminds the respondent that we’re talking about 10.6 million women own small businesses and we throw in the 2.5 trillion dollars in revenue in this country.

You see that the number you’ve been increases. I mean I look at side like this and I say memo to John McCain and Barack Obama. Here’s the way to talk about it. It’s right here, it’s very simple, it’s very crisp right in front of you no focus gives save your money and just say it. So, Celinda has pointed out obviously the economy I love that it’s the economy more is the more important issue.

I think what’s really unique about the small business women who answered this question is they seem unlike many people in America. They seem are concerned about both macroeconomics and microeconomics. When they talk about the concern about the economy and they see your economic principles they really are and it’s exactly that energy but also a telecom and certainly health care. I think they’re really linear thinking politician or even voter if they your healthcare, they said no, no, no I said the economy not healthcare.

You it’s in its own little bucket impervious to the outside bucket of issues her medically sealed but small business earning women got it. They understand that when you talk about the economy it’s both the microeconomic concerns right on filling food prices but also the macroeconomic concerns, healthcare access and cost and for many small business earning women really just even the access.

I think what we see, what we also see here is I thought something very fascinating which is when you see the difference 2008 is on top and 2006, 2003. This year we sampled women’s small business owners nationwide. The ’03 and the ’06 are with members but still in all the economy doubled from just two short years ago. It doubled as a concern.

Taxes are down and look at gas prices. I really thought I wish I could take the credit it wasn’t me I’m sure that whoever was freshly and it probably barber interior you put all the gas prices energy cost in 2003.

You know talked about small business owner maybe knowing things long before the rest of everyday else catches on to the site guys.

This is actually in the survey. Okay got 0% but it was really smart place older for later on. Now, it’s the 13% gas prices and energy cost. Healthcare cost now someone to take oh does this mean that small business any women don’t care about taxes anymore than not worried about competition? No, it’s just that if you can’t survive in this economy you can’t prosper than you don’t have the luxury worrying about competition and worrying about prospering.

One thing I thought it was neat though is in that one is that it actually democratic. Self it if in the democrats and I know Obama voters actually price the economy as the most important issue above soft and FIB republic and women business owners and McCain voters were sometimes you might think intuitively it’s the opposite but I thought that was a and anything to point out.

What one circumstance would prevent you from being a business in the next five years, and the cost of course you’ve got one and three that we surveyed more than one and three 36%. Say that would just kick me out of the game all together the rising cost and then of course you see that’s taxations down competition is down and ability to find employees is way down.

People know there are focus out there and who are available to work but I think this is just in an incontrovertible piece of data to really put some me on what is this really in generality now that the economy, economy, economy I think is a white crystallize for small business owning women.

But hey even with rising cost in it down turn to the economy would you do it all over again if you could? Survey says absolutely. You have a — and this was true across every demographic and attitude in the group of small business owning women within the survey. At least three quarters that every single cross tab reexamine said if they had to do it all over again, they still would. And I think this is one of the most positive that you can do in the entire survey because it really shows that for all of the granting, and all the headaches in the moaning and groaning in the difficulties the series challenges that small business ownership is not just the day job. It’s a real mission, it’s a real undertaking a true enterprise for this women.

Healthcare of course the top the issue, you know Celinda and I speak together in many form and we’ve heard each other say many times that, for many Americans the issue of healthcare is about cost. That for even higher numbers about access to help your coverage huge issue and again I think you off in here that politicians, that every level talking about cost, cost, cost without even addressing the access issue at the beginning. That’s really we told people’s mind.

I think with any small business owning women they’re really talking about both because to them access is cost and the speed cost affects the access. I mean I could tell you those small business owners, strictly women’s small business owners are treated with a complete lack of charity when it comes to access to a healthcare coverage. And I need to tell you but, I try to tell a lot of people who will listen opinion leaders and because they are not small business owners because they really don’t think that way and maybe have never run anything as such.

It really does tell like a foreign language coming up today. I mean it really just don’t get that, they have nice benefits trying to get things and have benefits program more if they’ve been in government and a certain amount of time. I think that this is thresholds message to them is really critical at a time like this.

Well we found that it was offering tax credits and making it available purchasing pools were two of the ways that small business owning women said they believe the healthcare would be less of an issue for them. So here we have four different questions on the same slide for you and you’ll see that all four of them were cast as a position that a candidate for office supports. We didn’t say president we just said the candidate for public office. So it has a broader appeal.

And you see that the lowest one wasn’t low at all. Three quarters of this women small business and as we surveyed said that they would be more likely to support a candidate who makes it easier for female on businesses to get government contracts. And I would imagine those who made this lower than the other three of those who are in the field had not even passed the possibility.

But, look at these unbelievable, undeniable members. You’ve got nine and ten saying support the tax credit for small businesses and then you’ve got 85% supports lowering businesses in capital gains taxes on small businesses and then finally another question on healthcare, health get those cost more manageable through the purchasing pools for others like mine and seemingly situated small business centers.

Again, if you are one of the candidates really and if you’re candidate in any level the right thing is literally here on the wall and the grass. This is easy to find out. You know they are always looking for that. At this point, they’re looking for the 6040 issue. Here’s like a 9010, 8515 issue. Very neat differences I wanted to point out among party lines. Celinda had pointed out some to you already but I think that this is important because this year we notice that small business-earning women seem to be voting not just as women but as small business earning women for sure.

We sell a little bit of that in the past but this time it’s just sort of the language of with which they’re speaking and the way that they are articulating and supporting or opposing different ideas and principles here makes us think that they are talking about it and regarding it in a little bit different of a way.

But on this one you see republican women more supportive than the democrat and it depends of lowering business and capital gain stocks and I think that’s maybe congenital to the political philosophy that they’ve chosen for themselves. So you might expect that to see that and then of course democrats more likely than in the republicans, independence to favor this small business purchasing pools for healthcare coverage.

But even though you see the differences, you see a majority support among all three party affiliations for both of those plans and this is what we call tri-partisan support, it’s a narrow majority into this questions but it’s significant nonetheless. You don’t see this big 30, 40 point differences by party and then democrats and independents are more supportive than republicans by 10 and 8 points respectively for a candidate that‘s going to help small business centers to get government contracts.

What we see here and then you could see this. We have here the tax credit for small business owners, and then the small business purchasing pools, and we wanted to put that up here for you to see 2008, 2006 comparisons and then for 2003 we have it for the purchasing pool and you see it’s really consistency of support. I mean it’s just unmoved. Well, maybe it’s unmoved because not a lot has happened on the policy themselves. I don’t know it could be a guess, it could a coincidence but I think its more puzzle emulation.

These numbers would really go down, and it’s the opinion leaders have to look to the data, and responded to it. So hopefully back in change, and I know what’s with leadership and it’s certainly well.

And the next slide you see the other two things that we did to choose sort of ideas and principles if you well positions that we tested of reducing the cap gain in taxes and lowering business taxes on small businesses. You see very little change there. In fact it’s creep up a little bit and then the candidate who supports making it easier for female on businesses to get government contracts.

This is something it’s really increased from the ’03 study and those ’06 and ’03 were WIPP members but ’08 and ’06 are pretty much the same but, look out how it jumped really in that little bit of the time. And I think that again that’s a credit to organizations like WIPP. They are putting this on the radar speed of many women.

There maybe women of business centers that say well I don’t care about that because it doesn’t affect me yet it does and they don’t know it. So I think that just bringing some more vocal list and visibility to that issue has really helped.

Then we asked them, what is your situation now? What kind of healthcare benefit if at all? Do you give to yourself and to your employees and you see there’s a real difference here I think somebody can read this and say, “Oh I see they’re just fine” because about half 49% of women small business centers offer full or at least part paid health insurance.

Seven percent make it available but ask the employee to pay for it but the one thing 43% can do it at all and I pull the cross have it 67% of self employed small business earning women and we all know that’s a majority of small business earning women in this country.

So that’s another to shocking statistics when you go a little bit not so much, just a little bit deeper into the number. I think something again we really want to focus on and this is a good place to departure for me to mention in our book what women really want. We ask women nationwide if you find the answers would allow would you like to own your own small business one day and 47% of all the respondents nationwide that women said yes they would.

But it was two-thirds of African-American women, it was close to two-thirds of unmarried women of a single women and it was higher than you might expect among women over 50 who are looking for something new to do. My grandma is 50 or 60 plus they were sort of winding down pretty in their papers in order, giving away the cameo pins and the sausage casings in it.

You’re 50 now, you’re 60 later, I don’t know shall I go on a world cruise or start the business. We take up paladin. So it is a whole different thing and whole different mind setting and teaching me grand and how to make it. A leg of land it’s just much more diverse now. So a lot of these women, now if you’ve got that many women in this country who wants to start their own businesses and you know you’re going to start out as self employed and you think about that along side of this number two. This is like a big prohibited factor for many women who otherwise are just inspired by small business earning women but are aspiring to be them.

Speaking of aspiring, we ask them what would you rather do your daughter to do. You know would you rather own her home business or would you rather having pressing high stage again not a fair question apparently and remember 84% of these women said they do it all over again. Even though it’s been a little tough and a little bit of a tough slug but it was at least 70% of every democrat group.

To talk about something everybody can agree on. It’s right here that we don’t want our daughter to be madam president at least not in this country. And I mean really incredible but I think in some regard that’s why many small businesses owning women give a great deal of respect to this when we can do hold office and run of the highest specials on because it’s one of those things that you want to do yourself.

I certainly wouldn’t. I don’t have requisite fire on my belly but I also don’t have the requisite bile in my throat that you see to me in these days also. This is just a great question. We put some all and this is pretty Sarah Palin and Todd Palin and so we don’t know what would have been if we had ask them and maybe we’ll get the opportunity in the future but this is so funny and it’s basically all the girls win. All the women were preferred over their husband to be a business partner.

With Hillary Clinton topping the list, you really did teach some partisan differences here. A democratic women and small business owning women tended to choose the democrat and republican tended to choose Cindy McCain and then John McCain for that matter.

But independent women chose Hillary Clinton. She had doubled Cindy McCain on this but I thought it was really remarkable. I mean not just that the women won by the margins by which they bit their husband. I mean Barack Obama if you apply the margin error to the entire poll does not mean it’s existing that question. And Bill Clinton say what you want about is the skills I mean how much fun it would be to have him around the office but I guess women are just saying excuse me and easy you get down the press tax like Celinda what says we can worry about all kinds of things.

Miss Celinda has another great line showing his and just to let you know women look the congress and it like and we can get three women just to sit in a car together for grow out the nations problems and faster than you guys and here we go. Actually just walking down the hallway who needs a car but what kind of small business to you and we wanted to share with you the demographics that you can seem to get for a lot of media polls today even if we try. So we’re going to expose our— and we are going to show them, to you exactly how it works down on how maybe it’s changed.

There were times in a different survey but, this is to show the diversity out there and it still exists among women small business centers, and how they applied their trade and then how many do you in filling putting yourself. Do you see when we say small business owners certainly emphasis on small and then who are the demographically. We’ll go back to that 50-year-old mark, and half or them 50 years are over 50, and Celinda was talking about how about a quarter nationwide don’t have a college degree. And here’s the inverse of that and then only three in ten of children under the age of 18 and you just see a little bit of difference in opinion but not much to really I’ve mentioned to you with respect to moms and non-moms throughout the survey.

The moms seem to be a little bit more concerned about the economic and security now and how that impacts small business ownership continuing forward. You see the race and its necessity breakdown and then you see a pretty even split among the two parties with 22% independent which is sort of comfortable to what it is nationwide.

Independent small business owning women right now are also the most undecided with respect to the presidential balance and you may seem about the definition of independent. It is and isn’t. I mean independent on the side or sometimes they track but sometimes they’re different and I think for many of these women they are undecided not because they don’t pay attention to politics but precisely because they do.

And they’re going to really wait for these debates. I think the three big event selection of the VP’s is the political party conventions, in Saint Paul and now of course the debates to really help them to make up their mind and you really why should you commit to a choice completely if you’re undecided. If you know there is so many events happening before you in two more mortgage payments and one for your house and one for your business and I’m sure times two and a lot of different things to do. Many paid about eight payrolls to meet before you really have to make up your mind.

In terms of political engagement, I wanted to say I think a really great development about women’s small business owners and which is different in the way some women talk about politics across this country is, women small business centers don’t say I hate politics so much because they come to realize that if you say I hate politics or I don’t care. They’re all corrupted.

If you say that, that is tantamount to saying I don’t really care if I can ever access healthcare coverage for me and my employees that have any reasonable cost and it really doesn’t matter to me who’s in charge of the economy or you know whatever. The Warner Act doesn’t affect me because I’m just running this small company here in Tuscaloosa. Women small business centers know that politics is tantamount to public policy. They understand that’s the mean is to the end which is why you see a lot of pretty size of some kinds of results you see here.

We get it. We’re just hoping that they get us and let me just add there by saying I know that you can go on with the two presidential websites. You see where they send us small business you see some of their plan.

I know that once in a while they talk about it but, women small business owners unless and until you think about those two candidates for those two tickets. And you can articulate very quickly in three sentences or so what it is they mean to, or they would do for small business owning women then it simply is not enough and I think we have to apply little bit of pressure that when you think of Obama or you think of McCain. You think of X, Y and Z on small business centers and when you think of X, Y, Z on small women business centers you think of Obama on this and you think of McCain on that, nothing less than that. Thank you.

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