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Thank for the—you know thank you Mott, thank God for the—sorry, sorry thank God for the voice mellow thing that we talked about a couple a days ago, I just remembered a video that I desperately wanted to do for my blog GaryVarnerchuck.com you're here, you get it. This number obsession game that were in, this—what I'm going to call the twitter society that we live in where people actually truly gage their value or somebody else value on how many twitter followers they have. Somebody in my own position today don’t, don’t worry it was a negative thing.
They only had 40 something followers that are not the way to play it, this person is awesome so I’m not throwing anybody other bus but that is not the way to play it because I want you to understand something. It is not the number of emails you have on your list or users that follow you on twitter or fans on Facebook. Because I can build a $4 million business with four people, I don’t understand from a business sense why people think the number counts. I mean have you ever heard of the heavy user, have you—do you understand the top two to 5% a lot of times completely wield the direction of your company.
I really think you need to stop taking the people you have for granted and I think, I found a little bit of that. So this is a little bit of my own little thing, lately I've been emailing everybody who leaves a comment on wine library TV. I think you need to understand that it's not getting more number, it's not number grabbing. Its understanding who you already have and cultivating with those relationships, so please it's not the number of people that follow you on twitter it's how passionate they are. there is plenty of people, there is plenty of people out there that have 4,000 followers but 3,000 of them will go through fire for them while somebody else has a 100,000 and only 200 will go through fire for them think about that, understand that. That is a very substantial part of building a real business, it’s just important, that’s it, it's all I got.
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