Taking Your Business Online
Build a Website.
Utilize usability and search engine optimization & rankings.
Your product needs to be delivered economically and conveniently by mail or Internet.
The web allows you to market to customers outside your geographical location.
You can look like a big company with a great Website.
Draw visitors to your site cheaply. Grow alliances that will hotlink to your site for free.
Optimization?
Yes.
Yellow Landing Pages?
No.
Provide maps, specials and an e-newsletter subscription form to existing customers.
Search engine friendly merchandising.
Navigation should be simple.
Each product, its own page.
The checkout process should require as little input as possible.
The launch; Invest time, not just money.
Target pay-per click.
Email marketing to let everyone know your website is live.
Don't spoil your site; Content has an expiration date.
You can drive a million visitors to your site, but if your specials are outdated...it's not going to convert into sales.
Brought to you by SCORE "Counselors To America's Small Business."
And Business Columnist Carrie Hill.
Taking Your Business Online
Transcription by:
Scribe4you Transcription Services