The Best and Worst Spokespeople
Audra Lowe: Hello everybody and welcome back! It’s time for hot topics with
Rhiannon because you and I can gab and talk.
Rhiannon Ally: We can talk about anything.
Audra Lowe: Yes we can and today, I would love to ask you a question about
spokespeople. I have a good product out there. It has a good
spokesperson. Now, the chance they take, the company takes is
whether or not people are going to receive that spokesperson well
or not? And a lot of times, you just don’t know until a few of those
commercials and ads have aired. So, who would you say is a good
spokesperson in your eyes?
Rhiannon Ally: You know who I really like? I really like Jennifer Hudson in her
Weight Watchers commercial. She's so classy and she's not over
the top with it, and we have all seen her battle her weight.
Audra Lowe: Right.
Rhiannon Ally: So, I think it’s really interesting to see her, she's saying “I'm just
small as I’ve been since high school” and it’s like “Wow, wait a
minute. I want to try Weight Watchers.”
Audra Lowe: Exactly. Jamie Lee Curtis, you hear this song in your head every
time that you see the product. She in my eyes is a really good
spokesperson because I like someone who walks the walk, talks
the talk, you don’t just say it and that’s it. She's tried the product.
Rhiannon Ally: Right.
Audra Lowe: Sometimes we’d have her on the show. She says she believes in it
and she's got that energy behind her when she's promoting the
product. It doesn’t feel like there's just this body standing there.
Rhiannon Ally: Right. Anytime you think of activity, you automatically think of
her.
Audra Lowe: Right.
Rhiannon Ally: Which I think for the company; that is a good spokesperson.
Audra Lowe: It worked.
Rhiannon Ally: Do you love when S&L makes fun of those commercials?
Audra Lowe: Yes. Well, that’s good advertising because people are going to pay
attention. Well, ShopSmart magazine use their sister site which is
called the consumer estimate. They called 10,000 readers and
asked who the most unknowing spokespeople of this year.
Rhiannon Ally: This is the list you don’t want to make.
Audra Lowe: Exactly and we’re going to start from number three and work our
way up, number three, I can't-- I'm sorry, Burger King. I haven't
got a Burger King since they have had that creepy king.
Rhiannon Ally: Nightmarish king.
Audra Lowe: Yeah. So, he’s at number three, people did say.
Rhiannon Ally: I'm surprised he’s not number one. He is scary. I can't believe he
scare kids.
Audra Lowe: He pops up in the window. That’s what they said. A lot of people
said the kids are afraid, adults are afraid and you know I have this
thing with clowns too, so that falls in that category there.
Number two is the Geico Caveman. Obviously, they got the little
lizard now.
Rhiannon Ally: Yeah. Like the little lizard or the Geico --
Audra Lowe: Geico, yeah, like Geico, whatever he is.
Rhiannon Ally: But the little Geico is cute but the Caveman, yeah.
Audra Lowe: Yes.
Rhiannon Ally: That’s got annoying. They even try to make a show about them,
remember that?
Audra Lowe: They did. I'm sorry, it just didn’t work out either. Again there's a
whole scary theme not working to that. Number one, who would
you think is the most annoying spokesperson of 2010?
Rhiannon Ally: I don’t know. I have no idea.
Audra Lowe: Okay.
Rhiannon Ally: But both of those are pretty high on the list.
Audra Lowe: Yeah.
Rhiannon Ally: I would say either of those could have been number one.
Audra Lowe: Okay, two men were at the bottom and the number one is a
woman, unfortunately, Flo from Progressive Insurance. She got
over about 2,500 votes. People said that they were annoyed with
her. She has to go. They were sick and tired of her. So, very
interesting to see what people think.
Rhiannon Ally: Do you remember those Capital One commercials with like
Vikings with the weapons, what’s in your wallet?
Audra Lowe: Yes. There's a lot about that.
Rhiannon Ally: Yeah. Those were pretty annoying I thought but Flo actually isn't
bothering me as much.
Audra Lowe: And I think it all just depends on the person; what you’re watching
and what you’re seeing but it’s very interesting to see.
Rhiannon Ally: She's just too perky.
Audra Lowe: Yeah. No, not so perky, optical illusions in Canada. You're trying
to get people to slow down with speed bumps, obviously not
working. In West Vancouver, they decided to use a 2D image of a
child playing and they would paint that on the ground. So, when
you’re driving, it looks like the kid is running out to catch a ball
and the whole goal is to get people to slow down a little bit. What
do you think?
Rhiannon Ally: Well, I think it’s an interesting idea but I think that it’s a little
scary because it’s like anything else, people will get used to it and
if there's a real kid in the street.
Audra Lowe: Right.
Rhiannon Ally: They may think it’s an optical illusion and so, I think that is a little
scary.
Audra Lowe: We got to have to wait and see how this one turns out.
Rhiannon Ally: Yeah.
Audra Lowe: All right, thank you so much Rhiannon.
Rhiannon Ally: Yeah.
Audra Lowe: We’ll be back after this.
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