Detective work that you do, you need to get passed the company line. Now as a free lance, I know the company line is the guy that owns the business. He is so in love with this. He is going to say this thing does this, this and this and this is why people buy it. Almost 100% at the time he will be 180 degrees dead wrong. He will not know why people. He knows why he would have bought it, why he got into it. He knows that. That is what I call the company line. And for you and your product, mostly he was talking about you have been eating your own company line for while and you are in love with this product.
Would I work with a client? I want to talk with the receptionist. I want to talk the street salesman. I want to talk to the guy that invent it. I want to get the gossip, the rumors, because a lot of the guys that has to sell this thing say, “Yes, I know that bob.” The guy who owns the company he would say that it does this but we never sell at that. We sell by telling it will do this, something completely different that is what I want to find and that is what you want to find too. A lot of times you just got to get out of your head, you got to get in to other peoples opinions of what is going on and you got to strip it down and get your ego out of this and find out what really is happening why people are really buying this stuff and what really is going on.
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