The Psychology behind Effective Home Staging

Female: They did the staging to stage to make it look nicer but it’s not what you did, we went all out. Alice Chan: It’s not just decorate, you can’t just decorate you have to look at the whole picture like where is your house located, who is your target buyer okay what kind of house is it because if you walking into a Spanish style home and all the thing you’ve got super ultra contemporary furniture there is a disconnect it doesn’t work. Female: Yeah I missed her way of staging because she came in and she did what she has to do and she have to listen because she did an awesome job. Alice Chan: Well there is a psychology which I think sometimes people there misconception you know some people think like oh let me just add some pillows you know a tree in the corner and some art and I’m stage. Well that’s not really true because you really have to look at the overall. Female: The color she mixes the color very well and she brings out every corner the way it should. Alice Chan: Well that’s why like this, this pops I like this because you’ve got dark and you’ve got the contrast and that’s not boring. That’s gorgeous I like that. Female: We picked this; we pick the colors in the kitchen. Alice Chan: Yeah the kitchen looks beautiful, I like that a lot. But I’m thinking that— Female: You should see the bathroom and you know those are the kitchen on the bath. Alice Chan: Yes. But the master bedroom is also a big selling so I want you to add a little more because it’s filling is a little too light. Female: How about this rooms that strike you is— how is this strike you? Alice Chan: It’s still a little— there is something lacking I guess not enough yes you want to depersonalize it but I feel like it almost doesn’t have enough personality. Female: Interesting. The room needs more personality. Alice Chan: We need to inject because your walls are so neutral and your furnishing we’re actually pretty neutral, I don’t know if this is yours or if it’s there. Okay because it’s like white on white, it gets lost. You almost when you have a really light background you want something with color. Female: Yeah, we have to have a contrast. Alice Chan: Yeah there is not enough of a contrast here. Female: Okay. Alice Chan: You know because it just get loss it’s almost gets blending in because it’s too vanilla. Female: Yeah, okay. Alice Chan: That’s why when I consult with people to paint there houses, you know neutral doesn’t mean white neutral doesn’t necessarily mean off white, neutral is just you know like that’s a neutral color. Female: Yeah. Alice Chan: And that’s a neutral color but that’s not white and if you look at it the furnishing is actually stand out and things feel warmer when you have color on your walls. Female: Yeah. Alice Chan: So what we would do when you have a very neutral background like this is bring color in with your furnishings with the accessories use and with the art. Female: Okay. Alice Chan: So right now it seems like it’s either on the floor because of the area rug and then we’ve got a little bit of pillows and that’s about it. Female: I mean it didn’t look bad, it look simple in the way everybody that came in but maybe it needed this to when they live they remember. That when somebody lives the house they are something sticks into there mind. Alice Chan: Because the house itself is so cute, I mean it’s adorable. How could you not like that? Female: I know. Alice Chan: Again when you walk and there is other things that need to grab them also like okay what I’m getting for $2.5 billion. Female: Yeah.