The Value of each Viewer/User/Customer is NOT THE SAME!

After meeting with more and more marketing agencies it has become clear to me that people don't understand a internet user, one that uses tools to spread their passions and interests, they are VERY different the a TV watcher that takes in the content and goes to sleep! All consumers are not equal and the quicker Brands understand that and use this nugget they will be able to distance themselves from their competition.