Online Marketing
Online marketing is also called Internet marketing, eMarketing or Web advertising.
Whatever you call it, there are many ways to find markets for your product or service online.
Affiliate marketing, behavioral marketing, cause marketing.
Contextual advertising, (CRM) Customer Relationship Management.
Display advertising, e-mail marketing.
Interactive advertising, internet news releases, newsletter marketing.
Online market research.
Social media marketing, blog marketing.
(ORM) Online Reputation Management, (SEM) Search Engine Marketing, (PPC) Pay Per Click, (SEO) Search Engine Optimization.
Multivariate optimization, viral marketing.
Digital marketing, in-text advertising.
The list is long but this means there are many avenues to success.
The benefits the Internet has brought to marketing are...
Lower costs for distribution of information and media to a global audience.
Companies can reach a wide audience for a fraction of traditional advertising budgets.
Make sure your homepage opens quickly so visitors will return.
There's more to internet marketing. Building a website or banner.
Effective internet marketing requires a comprehensive strategy.
That synergizes a given company's business model and sales goals with its Website function and appearance.
Price Waterhouse Coopers reported that $16.9 billion was spent on Internet marketing in the US in 2006.
Internet marketing makes measuring statistics easy and inexpensive.
Measure and Optimise. Retain & Grow. Convert. Aquire.
For a good read, "Do It Wrong Quickly: How The Web Changes The Old Marketing Rules" by Mike Moran.
Online Marketing.
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