Katerina Chase: I am going to talk about Lead Generation. How many of you would like to have a one million dollar asset in your business? Okay, here it is. It is a properly-worked database of buyers, that is your key to success. Properly-worked means, you do not just have them in your database and you got them there and that's it. They are just sitting there and getting stale. That means you are constantly working with them, that you are constantly contacting them. They know who you are and they like you. That's what properly-worked means.
Buyers, means these people actually showed you with their wallet that they are interested in your topic. So these are not the people that just gave you their name and e-mail address for a freebie. These are people that said "Yes, I am interested but I am only interested to spend a little bit of money". But, now you know, they are interested.
Now, would you like to know a tool that will give you thousands of qualified Leads into your database? Yes. Hear it is. Send out a free item with a shipping and handling charge. Here is the free item that we send for the million dollar speaking system. It's a two -- it is a CD, what we call it, Multi-Media CD Package.
It has two things; one is audio CD which we are now changing into a DVD, our sales presentation. The sales presentation that sells people into the speaking system. The other one is kind of like a Control Center, but this is our Promotional Control Center. This is a CD-ROM with some videos, testimonials, lots of bonuses, and we send this out, and I know people who are in this room, some of you have got it. But, it's a free item. We charge $5.77 shipping and handling.
Anybody want to guess why I want to charge shipping and handling? What are some ideas?
Male Audience: Cover your expenses.
Katerina Chase: Cover my expenses.
Female Audience: They get used to paying.
Katerina Chase: They get used to paying, very good.
Male Audience: Get their address.
Katerina Chase: Oh, that's it, get their address. See, I want to have a real address, not just Joe and they give me some test at Test.com e-mail address. I want a real person. Now, they have to give me the real address if I ship it to them, they also have to give me address that is tied to their credit card. So I know this is a real person that has a credit card, so that's always a good thing, right? And they are interested enough to spend $5 or $6 on my topic.
Now, if they do not want to spend $5 on my topic, I do not want them on my database. I do not want to waste my time or money marketing to a person that won't spend $5 because how will they ever buy $30,000 training if they do not want to spend $5, right?
So this type of an item. Now, everything we do now, every method that we generate, used to generate Leads, our Google Ads, our newspapers, radio, everything we do, that's what we send them. So this is at the top of our funnel, everybody goes through this. So we know that when a Lead comes to our database, they have to qualify through this package, they have heard the message, they have the testimonials, they have all that. So now when I market to them, I really know what background they have which is what's on this package.
So that's the Lead Generating tool that we use and it's great so everybody can use it. What's the best thing to put in here, if you do not have all this, just get a presentation, tape your presentation, we do tape it, I will do and tape it, whatever you want to do and send it out? It's easy. You don't know how you can create this package, you can go online, put Google AdWords, and you can start generating qualified Leads in two hours.
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