What kind of website should a speaker have? Here is the answer. You need to have three websites. Here are the three websites, you need to have a lead generating site, and this is a site, and I am going to put it together and show you have they tie in together. But, a lead generating site, is where your leads are going to come through to get this. That's the whole purpose of that site, nothing else. Not to tell them about you, not to tell them about anything else you have, by the way, put in your notes on that site.
If they get a hit of any kind of next product or next seminar or anything like that, they will run away. On that site, here is the message. In plain terms, obviously that's not what you are going to put. But in plain terms -- the message you are putting on that site is, get this free CD and your life will change forever. That's what that site is for, because your whole goal is to get that lead in a database, and not let them know that you have anything else for sale down the road.
Then, next site is your sales site. Now, by the way you see I put S because down the road, you will have many lead generating sites and many sales sites. Now, the sales site, its purpose is to sell a product or a seminar, one product or seminar. That's not where you put, well, I have this and I have that, and I have this and I have that. This is a site where I am sure you have been to one of those, headline, sub-headline, this long scrolling letter and you print it out, it's like, this thick right? That's a sales site. You have to have one of those.
The only way to get off that site, well there are two, of course they can click X button then to get out, but the only way to get off that site is through an order page. That's it. Nothing else for them to go to get distracted. You don't give something away there, and they will say, oh okay, well I will just look at this, and then I will look at that, and they forget why they got there in the first place. That's a sales site.
The last site is the branding site. Now, the branding site is where you have your store, this is where you have about you or about your company, who you are, why you are doing, what you are doing. All those great things that we all want to put together. Now, the thing is that this is going to be actually the least efficient or the least productive site for you to generate leads.
We don't want it. It's for your credibility, for your ego and all kinds of those things. But, the leads they are going to come through the first one, and then they are going to go to the second one and they are going to buy something. That's how you make money in this business.
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