Now, here is how they tile together. You have three sites, the first one is the lead generating, then you have the sales site, then you have the branding site. So the lead goes from the first site to the second, they have bought the product. Now, you can drive them on the Thank You page or whatever. You can direct them to the branding site. So now they are exposed to everything else you have and they see who you are and what else opportunities that they have to study with you. So you put them there.
Now, on your branding site if they do stumble there somehow, you obviously want to sell them something too. So from the branding site, you will have links to your sales site. So that's where you will say, I have abc's of whatever that product -- I don't know what that is -- of that product and click here to find out more, and that link will take them back to that long sales page that tells them what it is about.
So once you have that, now you start creating more. You have a new lead site, new sales site and the same branding site. You have another lead site, new sales site and that's what you keep doing. You start with one; you have that chain going; now you are profitable. Now, you start adding more, now you start adding more. We talked about that idea of using your name like johnchilders.com that will be your branding site. That's what this is.
These sites, the lead generating and the sales site usually will have a URL that will have something to do with the product. For example, this CD we give away, it is given away at a site called platformsellingstrategies.com and that's the name of the CD. We also have speakingsystemsecrets.com. So we create different URLs for each of the products we give away and for each product we sell. So you will have quite a few of those.
The question of what site a speaker should have, there is not a one answer. You should have all of these and the more the merrier. The more sites you have, the more profitable you will be.
Audience Member: On the sales site for us, what do you suggest, what should be the price of the product that we offer at the beginning? The lead of course is a free thing, but on the sales site, where do you think we could go and be successful.
Katerina Chase: That's a good question. It actually can be anything because when you are designing your blueprint, you will design - you have to take them through the funnel, and I will tell you by experience, we have tried for a while to sell this and they are selling them under $30,000 training, it is difficult. Now, it happens. It's great when somebody buys it in an hour, I have the email, boom, we will get $5000 charged right there. We didn't have to market to them or anything else.
Most of the time it doesn't happen like that, most of the time we try to take them through a funnel. What I like after the free item, in fact as they are buying the free item so that there is a bonus as you've asked. But, as they are buying the free item before they order, I like to have a up-sell page for a $97 product. And I will say, well, if you are interested in this, how about a $97 product? Might happen to be an e-book with some - I don't like e-books, I like manuals. I think its perceived value is a lot better. But, some kind of manual, well maybe a CD or two online, totally digital delivery. But, a $97 product works really well to up-sell from a free.
Then, I like to go in steps of about 500 and then somewhere on 1500, but this is so - totally round numbers. It totally depends on your product on what your business is like. But that's the funnel that we take them through.
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