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Veronica: Every Adidas original has a story behind it’s unique design and technology that continues after 50 years to keep Adidas a leading brand name, Hi I'm Veronica the watchmojo.com and today we take a closer look at the fall foot wear collection.
So what we can expect from foot ware this collection.
Female: So what we have in Germany is we actually have on our archive of museum where every single pair of Adidas that was ever created is catalogue to put in there but our product designers do is to make an appointment with that guy who’s been there for 40 years and saying I need some inspiration for foot ware.
This is a shoe silhouette called the form and this was a basketball shoe they probably put out maybe a decade ago, so what they did is they use the same silhouette but they did a really cool new upper so this is false snake skin on it. So it’s super cool, but it’s still the style that if you did your research this is the actual basketball shoe probably the players use the decade ago.
Here is the same kind of silhouette but this is all made up recyclable materials and natural materials, this is made of hemp. In the yesteryears this to use a lot of insert in sole that are maid of bamboo and then this is a reground sole, so it’s the same kind tread sole. But if we’ve actually put little season there. So if it’s reground and put back to the earth hopefully something grows out of it.
This is the first running shoe wear ever put out as Adidas, now things have changed dramatically. This is Zed Ex famous shoe, but if you look at what's happening and we still sale this but what's happening in fall away is there's a lot of difference fabrications. So you see the designers are using all kinds of rubbers and mashes and all kinds of things.
So rather than the loud and really crazy shoe is more subtle.
Veronica: Can you tell us about a little bit about these items.
Female: Well, I thought it was kind of significant to really talk a little bit about skateboarding and how influential skateboarding is on life style fashion these days this is from an illustrator who contributes to Thrasher Magazine and if you're a skater you know that magazine. And his name is Michael Steven, so he did this high top and he did this little character and then he did it on a hoody and then he has this really great parting thing that says smile forever.
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