This video is to explain an overview of how the entire process works from a bird's-eye view. Basically, the idea is that not only do you build links into your main website properties in order to gain linkings in the search engines, but that the links that are going into those websites as web properties are also getting inbound links so that they increase in value as far as how valuable they are as links going into your website properties. So, these three boxes and it's not limited to three, it's doesn't have to be three; it could be one, it could be two, it could be ten but these are your main websites.
So, if you have a certain website that you have siloed out and you have got proper silo structure and you have got all the right keywords and all of that but now, you need to get inbound links into the site. And you don't want to get inbound links just to the home page of the site, you want inbound links to your silos and your sub-silos and your articles and you want those links to be keyword relevant. So, if you are linking into Site1 for a certain keyword then you want the Anchor Text link to be the same keyword coming from a page about that particular subject of that keyword is about. So, everything is theme relevant and, of course, this will make more sense as we go forward
But what we do is we want to build links into these sites and then we want to increase the value of these links coming into these sites by building links into those links. So, it's not there is a lot of work, it actually is but I have created some software to make it easier. Anyway, what we do is we have our silo structure on our site, so let's say our site is about hair removal and we have our main theme keyword of hair removal then we have silos like, back hair removal, facial hair removal, leg hair removal whatever and then each of those silos has either sub-silos or articles that are even more refined in terms of talking about those particular silos subjects on an article level, all of that should not be new.
So, what we want to do is, we want to take those same keyword content-rich pages; you silo pages, your home pages, your article pages and either re-write them or create other articles that have the same theme relevance and create a network of pages on these content sharing services like Squidoo and HubPages and may be a WordPress blog or series of Ezinarticles or whatever that follow that same thematic structure and linking. In other words, you go to Squidoo and you create a page on Squidoo. If your main site is about hair removal then you would create a main page on Squidoo about hair removal. And if you have silos on your site like leg hair removal, back hair removal, facial hair removal, then you would have what are called these POD pages on Squidoo for leg hair removal, back hair removal and facial hair removal and you would link from your main page on hair removal to these individual POD pages through links within Squidoo. And each of these pages would in turn have links to those particular pages on your site. And the links would not be reciprocal, in other words, you wouldn't have links going from your site back out to Squidoo and all the links go in one direction.
They don't all have to go to one site, if you have multiple sites on hair removal or variations thereof, you can link a couple of links on each of these Squidoo pages to this site and a couple of links to this site and a couple of links to this site. As long you don't have more than two links going to any one site from any one Squidoo or HubPage or other place, you are going to be safe. You do the same kind of thing with HubPages, you create a Main Page on hair removal and then other pages on back hair removal and facial hair removal and leg hair removal and then link again some here, some there and then you would create article pages that mirror the article pages on your site and link from your POD pages to your article pages and basically, all the links are going to flow in one direction; they are not going to go flow back so that you don't end up with a circular linking structure but more of one-dimensional or one-way linking structure and we will get into this a little bit more in the next video.
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