So in the previous video I showed you that we might have more than one, two, three, whatever website properties that we want to build links in to from external sites like content sharing, services like -- but this diagram show you basically are one of those sites and how it is constructed. So, you know if we have a site on hair removal this would be the home page, then we would have silos like leg hair removal, facial hair removal, we can have three, four, five, ten whatever.
Some sites you might even have four levels deep, you might have sub silos and then product pages or article pages depending on what you are selling, and how you are selling it. However, many levels deep, whether it is three or four levels deep. Ultimately, everything is dramatically theme relevant and the silo structure follows it is kind of linking with the homepage links to the silos, the silos link to sub silos if you have them or just the article pages which might be an e-commerce like product pages. Now the idea is to build external links in to these pages, both from deep links in to article and product pages and shallower links, 1:21 pages and also links to your home page and that is all do in E circles are.
And so basically I will explain this diagram a little bit. Search engine results pages which are search, that is when you search Google for something and you get page after page of search result. But Google PageRank otherwise abbreviated as Google PR is Google internal page scoring system and it has nothing to do with the page rank or ranking of pages in the search, so you might say I am number one in Google, well, that would be like your rank in Google for that particular page but that is not what Google PageRank, spelled without a space, or Google PR, that is not what that means, it is a two different things so that you do not get confused when we talk about Google PR or Google PageRank.
We are talking about a scoring system that Google uses to basically decide the value of a particular page in terms of the link coming from that page to your site. PageRank has the number basically from zero to ten but there is actually even before Google discovered the page at all it might be ranked like NA or not available or whatever and then it goes from there to zero. Ten is the most and NA is the lower than zero which is the least, and it is only you to determine the quality of an external page and its SCO benefit as an inbound link in conjunction with theme relevant content of the external page.
What this means is, if Google’s homepage has a PR score of 10 and we got a link from Google’s homepage to our site, that way very valuable because Google is seen as an authority site, its got a value of 10 and a page rank 10 page linking in to our site is very valuable in terms of boosting the value of our page in Google’s eyes and that is what this page link scoring the score. The more links going in to a page from other places generally speaking, the higher the page value is going to be for that page. It is better to get high quality links than low quality links, so it is better to have one or two page rank six links coming in to a page and a hundred page rank zero links coming in to a page. Google see as the higher scored pages linking in to your page as being more of an authority, more valuable and more relevant.
Generally speaking you want page rank 3, 4, 5 links and not page rank 0 or one links but in combination with that whole concept is the concept of the theme relevance of the links. So you got a page rank 6 link from a site about cell phones linking to a page about hair removal and you have a page ranked 6 page about hair removal linking in to your page about hair removal Google sees the theme relevance of one page ranked 6 page on hair removal being more valuable than a cell phone page even though the page rank score is the same because its theme relevant that Google looks at, the theme relevance as well. We will pick this up in the next video.
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