Tour de Fat and the New Belgium Brewery

Tour de Fat and the New Belgium Brewery Plum Bryan Simpson: (Media Relations Director): We do a program called Tour de Fat which is at this point an 11 city touring bicycle festival and what we do is we tie in to the local bike nonprofit and you raise money fro them through the beer sales and in that way we’re doing actually genuine good work in these communities. Chris Winn: The Tour de Fat is sort of a motley blend of Sturgis for bicycles with a touch of Mardi Gras, Halloween and a little bit of burning man kind of thrown in there. You know in the name of beers it’s generally a vice that comes goes hand in hand with celebration. In most days of the area if I were to show up in a public park in spandex I would be arrested. Correspondent: So in 2009 Outside Magazine New Belgium brewing company as the best place in the nation to work. Bryan: Well I think its that feeling that you get across the board now ones people have been here you know 6 months to a year. It’s even quicker really that they sense that therefore something bigger and they respect them and that they’re being treated like orders. After one year you can come at that time you’re given cruising bicycle to celebrate your first year and your encouraged to ride your bikes at work which is kind of flat you can actually pull it off pretty well on same speed and then we change up the model every year so that everyone knows she’s got what bike from what year you know. Correspondent: When you pull into the parking lot the first thing you see is a whole line of bicycles and the employees. Bryan: In the summer time we probably have more bike mirrors than car drivers. The culture is just really unique you know 5 years actually Belgium and – and we kind of get to announce to the whole culture that they’re the beer are specifically and I got them excited where they started the brewery. Chris: You get to travel around the country and hang out, ride bikes and meet lots of new folks in the process do some public good as well as some good for the company. It’s sort of a definite dream job. Bryan: It’s been interesting because I think a lot of folks out of their aspirations as they’re moving along and they sort of came to the sideways and yet they’ve become very fulfilled by it and that’s my personal experience is that I sort of came in kind of backed my way in, in this job and its we’re turning these wonderful things where all the things that I was really trying to accomplish on the outside unable to do here and you’re celebrating everyday and that’s a big deal for me. Chris: Even this day after being here for 6 years I still walk in through these doors and you can feel overwhelmed by the sense of skill and power and knowledge that some of the folks, all the folks that worked here have I mean you know this is the place that harbors people’s inner sort of creative and your natural talents and when you turn this many people on the a business project in a way that they feel some ownership off and they get to really contribute in a way that they’re naturally gifted to do so the raw power of that is just awesome.