Location and Messaging.
Female: Could you tell me your whole name and your company?
Bryan: My name is Ryan Verano, True position and I am the manager of marketing communications.
Female: Thank you. Okay, what we want to know is some why has not this some form of technology happen before now?
Bryan: Well, I think that location with services have been taken off for a number of reasons. I would say the main one is the fact that the technology that has been driving location with services has been very low active as your low performance. These been things like sale ID or enhance to sale ID in the market place and once your position is done is we can bring the next generation of location technology in the market place. We have entire portfolio of location technology to drive this location with services things like, sale ID and enhance sale ID, but we also have a A-GPS as well as Unknown Speaker:-TDOA, which is up link time to arrival. And we also have a Hybrid type of solution, which incorporates many different types of location technologies. So, if you have an application that does not require a high accuracy like, a weather application let us say, where you only need to know one kilometer accuracy something sale ID with work, but if you wanted to do like a high accuracy location like local search let us say where I wanted to find the closest ATM. I want to be able to find myself within a couple of meters so I can get turn my turn directions to that ATM.
Female: What combination of technology and services is best set to deliver value to operators?
Bryan: True Position offers an end-to-end solution for wireless operators and basically what we do is we match the performance of various different type of locations technologies with those applications. So, there are consumer applications things like, child finder, where is my child right now or on the other sides of spectrum with my parents. Find my parents senior citizen with dementia perhaps. There is also consumer services like local search find the nearest ATM, where is the nearest Chinese restaurant and also there are enterprise types location based services things like work force management. Where are my workers, where are my free to cars. Also, it is like asset tracking where are my packages right now? Where are my valuable assets? And then there is loan workers security application. Where is my worker in a particular time of the day. And then there is security applications like criminal tracking and payroll lead tracking things like that.
Female: Okay, Bryan say what need to go into hands to make this happen?
Bryan: For GPS or assisted GPS applications they are needs to be A-GPS chip enhance that where the device in order to make the location possible. The great thing about some of the network based location technology that nothing has to happen with the handset. There is no software download or chip that has been installed so it works with all handsets immediately. That works very poor, safety and security types of applications where you want to target all of your subscribers.
Female: Will the subscribers have the options to turn them on and turn them off this function?
Bryan: Yes, all of this location based services will be up ten to be located.
Female: Are the applications developed are still there to produce innovative products?
Bryan: There are new applications being developed all the time that once they are on the consumer and also safety experience enterprise. I think what is the innovation is occurring and the user interface and finding out how people are using location in there daily lives and making the applications based on that. The said being location based service it almost like location enable services or location enhanced services so I am like want to buy the closest ATM but would not it be great if I can find the local petrol station. And not just the local petrol station, the one that has the cheapest price so it is the best services like that, that are starting to come out right now.
Female: So Bryan, how did you make this as simple as possible to operators to deploy in this industry?
Bryan: Two position has the ability to offer an end to end solution, we offer the technology as well as the applications. And we truly offer an end to end turn key solutions so even if we acquire the software or he has location of services in the market place, we can take them to the next level as far as performance and we can also help them launch a whole sweet of new application to the subscribers.
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