Hey everybody. It’s Rich Brooks from Flyte New Media. We’re a web design and internet marketing company. One of the important things with any website or internet marketing campaign is to measure it, find out how people found your website and what they behavior was once they got there. And here at Flyte we use and we recommend Google Analytics.
One of the problems however, is if you are like me, you’re constantly checking your website and making sure it says want you wanted to say and if there are no mistakes on it or copying and pasting a URL and sending it off to Google.
Unfortunately, that behavior can be problematic because it can skew your results at Google Analytics. Luckily, Google gives us some opportunity to setup filters to minimize that effect.
Let’s take a look at how to setup those filters so your internal traffic does not mess with your traffic reports. Once you get your overview page, you’re going to see all the different URLs you might be tracking and if you scroll down to the bottom of the page, in the right hand corner you will see Filter Manager. Go ahead and click on that.
To add a filter, you just need to click on Add Filter; pretty self explanatory and then you put in an address. The easiest way to do this is to have a Static IP address and then just type that in.
Let’s say that ours is 123.45.678.9. Just make sure that you have selected ‘Exclude all traffic from an IP address.’ And then you need to type in the IP address with some escape characters. So this particular IP address would be written 123\—and yes that is a backward slash—.45\.678\.9.
Then you can go down and choose any or all of the different URLs you have that you want to filter that traffic for. Click on Add and go ahead and hit save changes. And that is all it takes.
Now, if you have a range of Static IP addresses or if you have Dynamic IP addresses, it becomes a little more tricky to filter out your own traffic but not impossible. Google Analytics help section has good information on how to setup those types of filters and we put some of that information at our own blog at flyteblog.com.
Again, this is Rich Brooks from Flyte New Media. If you have any questions on how to setup Google Analytics or how to get the most of it or to do any kind of web marketing to drive more traffic to your website, feel free to check out our website and contact us and that’s it flyte.biz; F-L-Y-T-E.biz. Thanks.
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