Video SEO - How to Optimize Your Video for Search
Hello and welcome to the Basic Video SEO tutorial from vidiSEO. What do you say? We’ll get started.
First thing first, what is Video SEO? Well, quite simply Video SEO is a series of techniques or processes to bring more people to your video. Without some basic optimization your video maze will be playing in an amphitheater. Instead of a movie theater people will find your video on a video sharing website.
Video sharing website can include sites like YouTube but there are literally but loads more, so how do you optimize your video? Well, let’s start with the title. The title of your video is well, the title of the video. Although a seemingly small detail of your video, the title can have a dramatic impact in the number of views your video receives. For example, here we have a video called Similar Tastes. It’s a cooking show showcasing a recipe for the super bowl.
Ideally, we start with some keyword research, but we’ll cover that in greater detail in another video. For now we just could use a little common sense to craft and optimize title. For example, I could go ahead and title this video Similar Tastes - Episode One, but that would be stupid, why? Well, no one would really know that Similar Tastes is a show about cooking and my title doesn’t say cooking or even the word recipe anywhere, so to make things a little bit better I can go ahead and title this, Cooking Show-Similar Tastes now we’re cooking.
But to be completely optimized I’ve chosen the title Super Bowl Recipes – Similar Tastes. I’d like to target people searching for Super Bowl recipes on YouTube, so I want to make sure that that keyword appears at the very beginning of my videos title.
Next, we’ll move over to our videos description. Here you can add a link to website or offer up any additional information about your video. You want to make sure that your most important keywords appear at the early stages of your description. Now, you want to make sure your description is still very relevant to your video. This is not the time nor the place for a bunch of keyword diarrhea.
Next, we’re going to move along to the tag section. Here you want to select a handful of relevant keywords say between five and 15. Make sure your most important keywords from your title also appear here also remember to cool your jets. You don’t need 60 to 100 keywords, that’s keyword spam and it’s not going to help you out very much.
If you have that many keyword text on your video, you’re probably a total Non-Kung Fu and our video are optimized, so there’s a title, description and tag. It really helps optimized our video. You tell me.
Well, that’s it for this installment. I’ve been your host, Matt Ballek. Feel free to visit me at vidiSEo.com or if you’re on YouTube right now why don’t you go ahead and subscribe to my channel that way you won’t miss any videos.
Thanks again, bye.
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