Hi my name is Elvis Caron. I am a marketing consultant out of Tampa Florida. You can look me up in Google, Tampa Marketing Consultant, usually right there at the top, there’s all my contact information. But other than that, I’m going to talk for a minute about video search engine optimization, what it is, how important it is to your business in 2009 and what kind of things you need to know really quick.
Basically what 2009 is a race to see who has the most amount of content and the most accessible by the most amount of people in the most amount of place. Obviously, if you haven’t heard about this, you should know by now you are watching this video but obviously Google and the other search engines are beginning to change their algorithm. They’re reflecting video as a very, very viable for business online. Let’s think about for a second 50 years of TV advertising and what it has done to the American people. It has made it to where you listen when you’re engaged in a video that hits your hot buttons. What do you do when you watch TV and a commercial comes on? You get up , you go to the bathroom, you put something in the microwave, get yourself something to drink or you wait 20 minutes and then watch the show so you can just fast forward through.
But if it’s a video that actually hits your hot button which is one in a thousand videos or ads online, you sit down, you listen to it, you write down the phone number, you look up the web address after you are done watching the commercial and you do your research. It is no difference online. The only difference really is that they’re not on your site watching the video. You are marketing your site, your marketing your video on multiple sites across the search engines. So to put this in a perspective, it took me weeks, months maybe even a year to get on the first page has now proved to me that I can get on the first page of something within an evening.
It all depends on how fast Google or the other search engines are indexing certain pages but—and there’s lots of things that are involved. But we are going to talk about video search engine optimization and how it is done. Let’s do the math here.
We have a video, one video, and were going to try to get it on a search result. Our best way to do that is to take that video and make ten different version s of it maybe with some different call to actions. Now they can be different lengths, whatever they are, they’re different files of the same filename in different folders.
Second thing that you’ve got to do is you got to then take those filenames and you’ve got to separate them into different file formats. You want to be more accessible to people over more channels basically. After you’ve separated each one of those into file formats let’s say you take ten file formats with ten videos, you’ve got a hundred videos on one subject. Now you take those hundred videos and you market those to say, 60 different websites that will hold your videos online and index them. 60 times a hundred that’s 6,000 videos out there in search engine land all with one video of you doing whatever it is that you do across the board, it is going to get ranked on search engines soon. And the reason why is because search engines are now I guess changing their algorithm to reflect that video is very important.
Google AdWords for instance, if you look up advertising using video Google put in AdWords blog up, that explains it is right there in the page, look it up. It explains that if you put video on your site, you are looking at a 15% conversion ratio higher than what you had before and in some cases as high as 40% more sales. Now, if you are dealing with millions of dollars that is a lot more money. If you are dealing with just a little bit of business that is still some extra money all from putting video on your site and it makes sense like I said it engages the person watching. I know I got three children, if my children walk up to me and I am reading a web page, I am lazy by nature. I am human, I’m going to just turn around and start talking to him. But if I am watching video and its got 30 seconds left, what am I going to do? I’m going to tell him to “shhhhh,” hold on we’ve got 30 seconds left and I’m going to watch the rest of the video.
So there is a big difference there in keeping attention and your attention span while on the web page. Obviously the search engines have realized this and their reflecting their algorithms as such. So video search engine optimization at this point right now in 2009 I think is probably the number one kicker. And if you are not using video right now to market your business online, you are wasting your time because as time goes on I’ve even read some report saying that Google will become the first all video search engine; at least the first page because what point is there putting people on a page that doesn’t have stickiness.
If its got a video and it sticks people to it and they stay and watch the video and they stick around longer, theirs bigger conversion ratios. Google knows that, they want people to feel like what they’re finding is relevant. The people advertising are not the customers to Google the people searching are. Without the people searching, there are no advertisers.
So I think they have caught on, I think it’s time for that all of us catch on. I hoped this video helped you out and I hope it pushes you in the right direction for 2009. If you need any help please give me a call. My name is Elvis Caron 7275203900 and my web address is competitionless.com. Competition L-E-S-S dot com. Thanks and have a great day, I hope this helps your business in 2009.
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