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Warren Buffett-Brand Identity
Think of Disney. I mean this may a selling with sale home videos right on what $16.95 or $18.95 or whatever. All over the world people and we will say particularly mothers in this case has something in their mind about Disney.
I mean, every person is wrong when you say Disney is something in their mind about it. By set universal pictures you do not have anything in their mind. I said twenty century fact she line in special in your mind. I said Disney got something in your mind and that is true around the world.
Now picture yourself with the couple of young kids you know who you want to put away for a couple of hours everyday when you will get a piece of mind. And you know if you get them one video let watch it twenty times so you let the video store where you buy the video are you going to set there and premier ten different videos and watching each for an hour and a half and decide which one you have been visualized? No. I mean let us say there is one there for $16.95 and the Disney is there for $17.95 you know if you take the Disney video, she can be okay, so you buy it and you do not have to make a quality decision at something that you do not want to spend the time to do and so you can get a little bit more money if you are Disney and you will sell a lot more videos makes a wonderful business. I see very well with deal a guy.
How would you try to create a brand? Dream or she is trying but how would you try to create a brand? We can base with Disney around the world and then the replace the concept people have in their minds about Disney who has something session over the pictures so that the mother is going to walk in and pick up the universal pictures, videos and preference to a Disney. It is not going to be happen
Coca Cola is associated with people being happy around the world, where everybody is there happy where Disney world or Disneyland with the world couple of it by Olympics where every place where people are happy.
Happiness and Coke work together. Now you give me I do not care how much money and tell me that I am going to do that with RC Cola around the world and have five billion people to have a favor and I cannot get down. You know I am giving four hour and do anything you wan tot do. You like price discount some weekends or whatever but you was not going to touch it. And that is what you want to have in a business. That is the mode and you want that mode to want.
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