Rebecca Britain: Chocolate mousse is one of the most delectable desserts out there; today I'll be showing you how to make sugar pie and today we'll be switching it up a bit and making the ultimate. Ultimate not just, obviously for most people it takes a great deal of will power and resisting the temptation of yummy, yummy food, and really yummy cheese at desserts.
Hi! I'm Rebecca Britain and welcome to watchmojo.com and important one of our interview with Dr. David Kessler he tells us more about the insatiable North American appetite. If you can have you start by telling as you what your main promise in the end of a over eating is.
Dr. David A. Kessler: I was very interested and trying understand, why its so hard for so many of us to resist the food, I was watching Oprah one day, this women very well educated very well dressed very intelligent said I eat when my husband leaves in the morning for work I eat before he comes home mid night I eat when I'm happy, eat while I'm sad, I eat when I'm hungry, eat when I am not hungry. And I don't like myself I wanted to understand what's driving that behavior and I wanted to understand the science now I wanted to would be able to explain it to that women, and what we now know, we have the science which shows that the brains of millions of North America, are being excessively activated, so that been high jacked.
Female Speaker: So what is it that is causing us to loose control over eating?
Dr. David A. Kessler: Take a vanilla milk shake, what is the recipe there on milkshake that drives consumption, drives I want thing, is it the sugar, is it the fat, is it the flavor. Sugar is the main driver but when you ate sugar and fat together we just think it taste good but in fact the more multi century the more reinforcing the food is it activates our brains and we see those circuits becoming activated and not shutting off, understand the cycle of consumption of walking on Paul's street, the other day, and I started thinking about chocolate cover pencils, why because I've been on that street 6 months earlier, and I had forgotten that's queue.
So that It's a street that's the queue sometimes, its time a day for location the smell the site just giving in a car or sometimes so you get queued that activates the brain that grabs your attention when increases your house and then you have to you are presume to yet to get it out of your brain or you go on get distracted you go on to something as but every time you engage in a behavior, every time you respond to the queue strength the neural circuitry so that you end up do it again and again.
Female Speaker: Is it the food industry that's you know plain to our cravings or is it ourselves we are not being able to fight the urges.
Dr. David A. Kessler: The food industry argues they just giving us as soon what they want, you now know with their stimulating the brains of knowing itself North American once you understand that our brains are constantly being bombarded with these stimulant and that's doing stimulate people are over here. Is a food industry has to change absolutely. These governments have an increased grow, sure or it's most important, so once you understand that your brain is being manipulated you can try to cool the stimulus, and you prevent the manipulation.
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