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Hey everybody its Gary Vaynerchuk, that’s how I go this days, why companies have a need to say we’ll go there when it’s ready. Why are so many people saying, “Well I get it, we see it” but its not real now so see there in two years. That waiting period, I’m not getting involved in trends is how you go out of business and this whole you know when you get bigger we’ll be there is insanity. I can never hear of practice makes perfect. Have you never heard of the fact that trends you want to be part of the wave instead of showing up and having the wave crash down and break your face and put you out of business? It baffles my mind to no degree to the biggest degree, excuse me that companies don’t understand by getting involved in web 2.0. Because that’s my new thing, I’m not going to call it social media because it was just really called web 2.0 two minutes ago, whatever you want to call it.
The new business platform as I like to think of them to not get involved then engage, to not shake hands, to not build a precedence and not to listen and get involved with your customer is insanity. Whether you’re a consumer branch product, a sports franchise, a retailer, B to B, who they think makes decisions in B to B people? People do, so this whole I’ll wait until its real scenario is insanity, stupidity and it’s what takes companies and puts them into the double zero, the Robert Parish zone. It puts them out of business, we need to get involved now and grow into it, you don’t just go to senior high school your fist year school in. you need to get involved, your making a huge mistake if your not and the longer you wait, the more land grabbing, eyeball grabbing business grabbing your competition is getting.
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